Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Webbiquity

JUNE 7, 2018

B2B brands are looking to tap the increased social media penetration for generating more leads. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. You can also use the LinkedIn Lead Gen Forms in your Sponsored Content.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Vidyard

FEBRUARY 2, 2018

Ebooks and whitepapers are great, but we have no idea if the person chose to consume that content after they downloaded it, and when it comes to videos few know how to begin using video analytics to optimize their content. Video Analytics. How Are Videos Influencing Lead Gen, Pipeline, and More.

Analytics 96

Analytics Optimization Top of Funnel Video Marketing 96

Zoominfo

MARCH 4, 2021

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Outbound Engine

OCTOBER 26, 2018

Access to post analytics. ? Not ideal for those focused on leads or sales conversions. ? If you want to see better reach and results, be ready to spend more money and dig deeper into analytics. The post Boosted Posts, Page Promotion, and Lead Gen Ads: Why Facebook Advertising Works appeared first on OutboundEngine.

Lead Gen 43

Lead Gen Promotion Facebook Advertisements 43

KoMarketing Associates

MAY 25, 2022

Here are the ones that tend to be most effective for B2B lead gen: . Lead form extensions : These aren’t used often, but they allow you to turn your Google Ad into a lead gen form. Ask up to 10 questions and gather leads directly in the search results.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Martech

MARCH 28, 2024

Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms. Your existing data analytics tools are likely your best bet for finding AI-infused functionality.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

Kapost

APRIL 22, 2016

The post Lead Gen Hacks: 3 Strategies to Improve Content Conversions appeared first on Kapost Content Marketing Blog. Focus on implementing tactics that make your audience relationships stronger while also keeping your company top of mind.

Lead Gen 48

Lead Gen Conversion Lead Scoring Lead Ranking 48

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

Work Management 105

Work Management Generation Marketing Management CMO 105

Launch Marketing

NOVEMBER 15, 2023

Facebook and LinkedIn have historically fought for the top spot, while Facebook has a larger number of users the focused audience of professionals on LinkedIn has proven to be a powerful tool for B2B lead generation. Another avenue involves leveraging advanced analytics and data-driven insights.

Social Media 125

Social Media Social Marketing Tactics B2B Marketing 125

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. A: For the reporting features, I’d definitely recommend the new Analytics Academy.

Features 90

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 90

Top Rank Marketing

NOVEMBER 6, 2023

This lack of expertise can result in poor market segmentation, leading to wasted valuable resources when your campaigns target less than ideal markets. How to overcome this challenge: Data expertise can’t be faked, so the key to addressing this challenge is to invest in training programs focused on data analytics and interpretation.

Segmentation 115

Segmentation B2B Marketing Planning B2B 115

Top Rank Marketing

NOVEMBER 13, 2023

.” — Art Allen @punsultant Click To Tweet 4 — Content helps you generate leads You can leverage your brand’s credibility to capture contact information from a self-selected group of potential customers. These objectives should be SMART: specific, measurable, achievable, relevant, and time-bound.

B2B Marketing 111

B2B Marketing Top of Funnel Content Marketing Brand Identity 111

Marketing Insider Group

DECEMBER 21, 2020

Shift from lead gen to customer retention. Overwhelming focus on lead gen instead of retention has been the elephant in the room for quite some time. What to do: Don’t neglect mobile just because your analytics say most visitors are on desktop. Set new objectives and KPIs. Expand social media strategies.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Zoominfo

DECEMBER 28, 2020

That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. Prospects’ intent signals help you determine who’s researching your solution (or the competition’s)—before they fill out your lead-gen form or interact with your sales development rep(SDR). Identify new prospects.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

BOP Design

SEPTEMBER 7, 2022

Read more: Tips to overhaul your lead gen and lead nurturing. Below are our top 3 picks for doing just that: Google Analytics – This is a must-have for any website, and if you are responsible for the performance of your website, you should be looking at GA regularly. Users are visiting multiple pages.

Design 110

Design Sales Qualified Leads Effectiveness B2B 110

ClickZ

FEBRUARY 11, 2024

In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll supersede Universal Analytics, shifting the analytics landscape drastically. This means seismic impacts to the tech stacks for lead gen powerhouses, SaaS giants, and traditional B2B firms alike.

Industry CMS 40

Industry CMS Lead Ranking Top of Funnel Marketing Analytics Tools 40

Televerde

AUGUST 23, 2021

In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. There are several martech tools specifically focused on lead generation that companies can integrate with their websites, email marketing systems, and CRM systems. Quick Takeaways. TrustPulse.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Contently

DECEMBER 10, 2020

All marketing is digital now , which means content is a staple for product adoption, lead gen, SEO, thought leadership, social media, and more. As we think about 2021 going majority virtual, getting the right content into the hands of your customers and prospects at different stages of the marketing funnel becomes even more critical.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

ActiveDEMAND

DECEMBER 13, 2021

These analytics can now be integrated into ActiveDEMAND dashboards and scheduled reports to better include Organic SEO performance in broader ActiveDEMAND reports. Website performance data from Google Analytics. All your reporting in one spot. PPC performance by pulling reporting information from Google Ads and Facebook Ads.

Google 68

Google Lead Gen Marketing Analytics Tools PPC 68

BOP Design

SEPTEMBER 28, 2022

Website analytics tracking platforms. These tools include everything from social listening tools to email marketing systems to analytics tracking tools. Read more: Get more out of Google Analytics for Your B2B Website. Read more: How to create a lead gen strategy. Customer relationship management software.

Marketing Agencies 2 71

Marketing Agencies 2 Work Management Marketing Management Planning 71

Marketing Insider Group

MAY 26, 2020

Instead of going dark when clients and prospects need us most – or filling the digital space with the same content, Lisa is advising that marketing teams get creative with their lead gen and demand gen programs, get bold with their brand and involve interactive content.

Webinar Metrics 240

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 240

KoMarketing Associates

OCTOBER 23, 2017

When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads.

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

SmartBug Media

JUNE 22, 2020

If you’re using Facebook Lead Ads or LinkedIn Lead Gen Forms (which capture leads entirely within their respective platforms), you’re in luck. Marketo has integrations for Facebook Lead Ads and LinkedIn Lead Gen Forms that push your data into Marketo—no UTMs required.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Listen for Lead Gen opportunities.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

FunnelEnvy

NOVEMBER 27, 2023

Gartner predicts that by 2025, 80% of B2B sales interactions will occur in digital channels, making landing pages more crucial to lead gen and conversion than ever. Optimizing landing pages can result in more effective lead generation, higher conversion rates, and better customer retention.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Google Analytics. Plenty of research backs this up.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

markempa

DECEMBER 30, 2013

Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Capitalizing on email for lead gen. Leads 101— Back to basics. Predictive analytics.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

New North

MAY 8, 2023

If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs. Start collecting data through customer feedback, email reports, website analytics, market research, and so on. We’ll be your guide as you reshape and reimagine your lead gen process.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Pam Didner

SEPTEMBER 23, 2021

Use data analytics to understand what works and what doesn’t work based on your own marketing outreach. 5 – Prepare for the long-haul, because getting leads and demand gen is a never-ending journey. . #1 – Stop searching for answers from the outside world and start looking inward. 2 – Know your customer!

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Directive Agency

FEBRUARY 16, 2022

You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new kid in town that deals with the logical and analytical side of things: marketing operations. Data and Analytics Manager/Specialist. Lead Gen Specialist .

Paid Search Agency 52

Paid Search Agency Work Management Planning Companies 52

markempa

FEBRUARY 16, 2015

“There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey.

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? That was not our intention.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

The Point

NOVEMBER 27, 2018

Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. According to IBM, when a lead is generated through social selling or advocacy, that lead is 7X more likely to close compared to other lead gen tactics. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Sprout Social

FEBRUARY 6, 2023

They increased their click-through rate by 34% through this campaign which also generated quality leads. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience.

Social Media 98

Social Media Features Media Curation 98