Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Understanding the role of each paid media channel in your GTM strategy. John’s views struck a chord with me. Honing SEO skills. They look like this.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Marketing Insider Group

MARCH 18, 2020

With such a wide choice of tools, it can be difficult knowing which ones are the right option for your digital marketing strategy. When it comes to an effective content strategy , having a calendar and content management tool is the forcing function of making sure the strategy is adhered to.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Navigate the Channel

JANUARY 10, 2024

Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. No second page.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Webbiquity

OCTOBER 11, 2022

To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. Use Social Media Platforms to Your Advantage. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. What is On-Page SEO? A good strategy is to focus on shoring up the SEO basics, starting with technical SEO.

Paid Content 62

Paid Content PPC Traffic SEO 62

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. SMS Marketing: Do you plan to also send SMS marketing messages ? Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Metrics help us make data-driven decisions to improve our strategies. So how do you know which ones are most important for your goals?

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Any hyperlinks within landing pages should also be checked to ensure they go to the correct pages or locations. Meta Description: This tells search engines what your page is about.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult. It reflects an occurrence.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Martech

JANUARY 12, 2024

In marketing lingo, “efficiency” often gets conflated with doing things right — streamlining processes, optimizing channel usage and perhaps shaving off some costs. Adopting an efficacy-focused approach alters how we plan and evaluate marketing decisions. It may be a new audience, strategy, messaging or market.

Efficiency 127

Efficiency Ideal Customer Profiles B2B Marketing Planning 127

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? I’m here to walk you through everything you need to know about conversion optimization, from what qualifies as a conversion to ongoing best practices for success. The list goes on.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? And while you can send Facebook traffic to a generic page on your site, wouldn’t it be even better to create a landing page that gets you even higher conversions?

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Stevens & Tate

DECEMBER 4, 2019

There are only so many hours in a day and if you have a robust marketing strategy, then finding time to perform basic marketing tasks can be challenging. It’s why marketing optimization is so important. The idea of marketing optimization is to improve the efficiency of your marketing efforts and maximize your desired outcomes.

Optimization 69

Optimization Planning Work Management Landing Pages 69

Salesforce Marketing Cloud

JANUARY 4, 2024

How do you optimize drip campaign performance? Make a new plan, Stan What is drip marketing? Make a new plan, Stan What is drip marketing? Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. How do you get started with drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. The first of my top growth hacking strategies will skyrocket your subscribers quickly. Businesses that don’t grow soon disappear.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Top Rank Marketing

JANUARY 24, 2024

Always-on strategies. The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only at the top of the alphabet. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Method and Metric

OCTOBER 18, 2019

App store optimization techniques to boost downloads and drive conversions. As social media use shows some decline while app downloads continue to rise, the question many developers are asking is: How can I optimize my app? This guide aims to provide an overview of ASO and what you can do for better app store optimization.

Optimization 90

Optimization SEO Keywords Click Rate 90

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. What is a thank you page? A Thank You page is a page that aims to keep your audience engaged after they’ve completed a certain action. 3 reasons why thank you pages are essential for B2B marketing.

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Convert

DECEMBER 16, 2020

After all, pages of information won’t do you any good if you don’t know what to look for. So, if you’re looking for ways to step up your marketing game from basic practices to guaranteed, data-driven strategies, here are the six less common ways to use data to make better marketing decisions: 1. Make Your Copy Shine.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

SmartBug Media

JUNE 8, 2020

Guest author Anna Crowe is Content Strategy Lead at Leadfeeder. Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep.

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

seo.co

OCTOBER 16, 2020

While a lack of results could be tied to thousands of company-specific factors and circumstances, it’s often underscored by one simple reality: Most businesses don’t have a plan for how they market their products and services to prospects. Here are a few thoughts and ideas to get you moving: Create Funnels on Google Analytics.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Digilant

MARCH 30, 2021

Today’s leading sales analytics strategies are backed by years of innovation: Assessing your brand’s performance while forecasting your major pathways to purchase isn’t necessarily easy. Balancing Sales and Marketing Analytics. As any master salesperson will say: The best route to success is one not taken alone.

Analytics 52

Analytics Marketing Management Planning Paid Search Agency 52

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. It aims to help you organize your pre-launch content marketing activities so that you know what to expect (and what other things to plan).

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Velocity Partners

JUNE 6, 2023

The reality is a lot of marketers never measure beyond the categories Google Analytics defined. New performance marketing metrics to model engagement against spend There’s nothing wrong with using out-of-the-box analytics metrics as a baseline. What is the revenue impact of that galvanized action?) How can we influence that action?

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Optimization & predictive analysis. Competitive analysis. Tracking for campaigns.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

SmartBug Media

FEBRUARY 1, 2021

Much of your site’s performance success derives from early planning: developing SMART goals, benchmarking key stats, knowing your audience, mapping out site structure, and optimizing for mobile. Web Design Mistake #1: Thinking, “Analytics? What Analytics?”. Click-through rates and page views. Social media?

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. Key Features: Real-Time Event Tracking Smart targeting and audience segmentation Flexible design options Actionable insights and analytics Insanely easy setup Price: Plans start at $5/month. Get Started With OptinMonster Today!

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Only B2B

MARCH 10, 2022

It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. Strategies For Generating B2B Leads That Actually Work.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Binary Demand

JUNE 12, 2023

B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy. They offer list management, automation, analytics, and tracking. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy. They offer list management, automation, analytics, and tracking. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

ConvertKit

NOVEMBER 8, 2019

Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through. Here’s how to approach optimizing your landing page for SEO.

Landing Pages 53

Landing Pages Optimization SEO Lead Scoring 53

TrustRadius Marketing

JANUARY 17, 2023

If you have an online business, eCommerce strategies can help you maximize your potential. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share. Optimize Your Web Content.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Optimization & predictive analysis. Competitive analysis. Tracking for campaigns.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52