Tomorrow People

MAY 24, 2021

Cognite provides data contextualization and analytics to the heavy asset industries. The challenge was to provide a truly valuable offering that would capture their attention and drive landing page conversions. The magazine is supported by email and social media activity driving towards a dedicated landing page for each issue.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Tomorrow People

MARCH 13, 2018

We appreciate it’s less fun than planning campaign concepts and writing marketing messages — but to get the most out of your agency relationship , make sure you’re up to snuff with the analytics. Not a channel, but a universe, each email and landing page a “nanochannel” of its own. Share what you’re doing with other agencies.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Tomorrow People

SEPTEMBER 11, 2012

Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. It will be easier to create landing pages , even if you can’t use HTML, with simple ‘drag and drop’ building tools.

Hubspot 120

Hubspot Advertising Agencies Marketing Management Inbound Marketing 120

Tomorrow People

MARCH 19, 2012

” (Source: Search Engine Land ). PPC is focused around gaining high volume results and often comes with confusing data and analytics on visitor numbers. Undertake regular A/B testing to create the most effective ads, keywords and landing pages to nurture and convert your web visitors. Use Ad Extensions.

PPC 120

PPC Cost Per Click Advertising Agencies Paid Search Agency 120

Tomorrow People

SEPTEMBER 27, 2022

Landing pages and case studies are good examples of middle-of-the-funnel assets. This means conducting keyword research using tools like Google Keyword Planner, developing context-dependent landing pages, and crafting tailored CTAs. One-pagers: a one-page document that clearly outlines a specific aspect of your business.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Landing pages and case studies are good examples of middle-of-the-funnel assets. This means conducting keyword research using tools like Google Keyword Planner, developing context-dependent landing pages, and crafting tailored CTAs. One-pagers: a one-page document that clearly outlines a specific aspect of your business.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 1, 2022

The ‘About’ page on your website is the perfect place to make use of narrative structures. Your landing pages are very important pages on your website because they allow you to target your audience and increase conversions by offering something of value (like a free product demo). This is called a coda. Case in point.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156