The Point

NOVEMBER 10, 2016

Landing page improvements focused on promoting a specific, tangible offer to drive conversions. Often we’re pinpointing areas that haven’t even been considered, particularly in areas like landing page optimization and offer strategy.”. Aggressive testing of ad copy.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

JANUARY 31, 2011

Improved landing page effectiveness. So it adopted an A/B test strategy with the campaign’s landing pages, testing new copy or design (never both) head-to-head against the existing pages in order to increase the number of conversions. Improve tracking to better measure PPC effectiveness.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

JANUARY 12, 2023

With its ability to automate tasks, personalize content, and deliver rapid insights through predictive analytics, AI will revolutionize the way we marketers do our jobs. Marketers will be rushing to figure out Google Analytics 4 (GA4), how it’s different, and what’s important. — Lynn Dodds, Vice President Creative Services.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246