Industrial Marketing Today

JANUARY 30, 2011

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page? Think again.

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

JANUARY 18, 2012

Don’t expect to show up on the first page of Google just because your website has just undergone a redesign. Site’s crawlability and indexing of internal pages via internal linking. On-page and off-page SEO implementations (Are they white hat tactics?). Landing pages and conversion issues.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

MAY 1, 2012

That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. What then is the solution for converting website traffic to leads?

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 22, 2011

You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. Next, consider optimizing your site and landing pages for the mobile experience. Design your web pages with flex widths for 320px and up. As with any marketing strategy, start with your target audience.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

DECEMBER 12, 2010

which Sales knows best and visitor engagement (site activities) for which Marketing has access to analytics and reports. For example, a site visitor with a very high level of activity (several pages visited including pricing information, downloaded white papers, and viewed online demos) would score high on engagement.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60