Biznology

AUGUST 25, 2020

We rely on numbers to analyze successful and the not so successful interactions we have with our website visitors and customers, and we trust a range of analytics tools to tell us where things have gone wrong and how we can make it right. Sharing beautiful landing pages with your improved checkout can then take over and seal the deal.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

APRIL 11, 2016

You show up on the first page when the world searches for the goods or services you offer. With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Dedicated Landing Pages. You’ve won!

Top of Funnel 80

Top of Funnel SEO Digital Marketing Funnels Peer-to-peer 80

Biznology

MARCH 31, 2016

Which pages get the most traffic? Which pages on your site attract the most traffic? Whether your analytics suite calls them landing pages or entry pages or what-have-you, you’re interested in finding out where prospects start their journey on your website or app.

Top of Funnel 80

Top of Funnel Practices Digital Marketing Funnels Lead Scoring 80

Biznology

APRIL 4, 2019

If they land on your page and find the content wanting they have three choices: site search, navigate, or go back to Google. If text analytics or machine learning models can make search content more relevant then eventually your visitors may begin to trust your site search. Seemingly random search results. Why is that a problem?

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Biznology

OCTOBER 4, 2012

Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. Google will rank the page it thinks is most relevant to those keywords from your domain, and it might not be the page that is most strategic to your company.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Or both according to Search Engine Land : He that giveth also taketh away. It is rich with insights. But what about the rest of us?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

JUNE 9, 2015

You Need to Explicitly Stitch Your Google Analytics to Your Google Webmaster Tools. Instead, you need to hop over to the Google Analytics Property Selection page here , where you can either choose the correct Google Analytics account for the data merge or you can create one (you really should). to your new site.

Google 80

Google Domain Tagging Analytics 80

Biznology

NOVEMBER 21, 2013

Whereas search engines traditionally have looked at various signals about your content to rank pages—inbound links, keyword placement, keyword frequency, etc.—these As Danny Sullivan of Search Engine Land notes in his Hummingbird FAQ : “…Google’s saying there’s nothing new or different SEOs or publishers need to worry about. .”

SEO 80

SEO Enterprise Management Lead Scoring Lead Ranking 80

Biznology

JUNE 25, 2014

Have you lavished days of work on landing page graphics and shortchanged the text? Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? Automating your content marketing can be dehumanizing.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Biznology

NOVEMBER 18, 2014

When I think of search, I am thinking about optimizing web pages, speeding up server times, caching content, finding the perfect desirable but not too competitive suite of keywords and finding ways of working that into copy, into theme, and into line with what my clients sell, offer, and produce.

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

Biznology

FEBRUARY 20, 2012

Decrease bounce rate for top pages to 10% below site average. Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Improve your headlines, copy and calls-to-action on those pages to increase retention and sales.

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

Biznology

MAY 14, 2014

Build a great landing page surrounding the content. Other metrics might include page views, time spent on the site, number of pages viewed per visit, and so on. Frequently, that can mean being at the bottom of the page, where (usually) your visitor will be when she or he has consumed your content. great content).

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

SEPTEMBER 6, 2012

This is what I said: Relevance : Before you rush off and create links from every page in your domain to every other page in your domain, a loud note of caution. For whatever reason, they land on a page and realize it is not relevant to their present information needs. This will look like gaming the system.

Relevance 80

Relevance SEO Domain Case Study 80

Biznology

DECEMBER 11, 2013

Whether that’s a landing page or your social media profile/presence or the sidebar materials in your email newsletter, you have to aim everything toward conversion. . Slap Google Analytics on the site and then … ignore it. Select an email service provider based on the quality of its analytics and then … ignore them.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

DECEMBER 4, 2012

I have already installed a module that connects to Google Webmaster Tools via a dynamic XML Sitemap, to Google Analytics , and to all the Ping Servers (do people even use those anymore?) What more, I’ve installed an SEO module which will help me further explain myself and every page I make to Google.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

JUNE 6, 2012

But sometimes it’s not that easy to retire pages. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Each topic had its own page, which was built specifically for the audience interested in it.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

NOVEMBER 5, 2013

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

NOVEMBER 8, 2012

Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. The content strategists, IAs and designers built pages within their sites to serve as landing experiences for the ads, again using the messaging as the core of their search-optimized content and interaction design.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 30, 2013

Use your analytics tool and look at the pages receiving the most traffic from paid search. “Leaky” pages (i.e., Landing page. On-page testing is more complex to plan though relatively easy to execute thanks to tools like Google’s Content Experiments. What should you test? Impressions.

Paid Search Agency 80

Paid Search Agency Campaigns Tips Privacy Policies 80

Biznology

JULY 14, 2010

If you already have a lot of traffic coming to the site, without knowing anything else, I'd see if I could do some multivariate testing on the landing pages and the conversion path to see if I could increase the conversions of the people already coming. And a lot depends on what kind of resources you have.

Internet Marketing 80

Internet Marketing Marketing Analytics Tools Landing Pages Consulting 80

Biznology

SEPTEMBER 7, 2015

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

Case Study 80

Case Study Case Studies Analytics ROI 80

Biznology

JULY 2, 2013

Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software.

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

JANUARY 26, 2011

After they begin adjusting for ROI, the growth in cost per clicks is going to be moderate but where it lands is anyone's guess. The end result: there is no end to the trend in higher click through rates and more sales are being made out of the top two or three ad slots on a page. Of course, it's ROI that matters most.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

FEBRUARY 21, 2017

link, a subdomain, or even a subdirectory, our SMNRs AKA landing pages always have unique, easy-to-remember, easy-to-share, and easy-to-recognize where the URL goes just by reading it. It’s short and dedicated to the one page. page , are you completely sure that everyone you engage with understand what About.me

Domain 153

Domain Buy Service Product 153

Biznology

FEBRUARY 23, 2017

When users land on your digital experience, their first decision is whether the page is worth their attention. So they look for clues as to what the page is about. The goal right up front is to show them that the page is worth their attention, to keep them from bouncing. You will still need portal pages.

Relevance 144

Relevance Keywords Terms and Conditions Search Marketing 144

Biznology

MAY 3, 2013

Whatever answer you give to this question will likely hinge on analytics. In this blog I will argue that the limitations of your analytics tooling should not influence your marketing investments. In this blog I will argue that the limitations of your analytics tooling should not influence your marketing investments.

Digital Marketing Funnels 80

Digital Marketing Funnels Marketing Funnels Top of Funnel Paid Search Agency 80

Biznology

JUNE 14, 2016

TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. Since my SMNRs are single-page, static sites, I don’t need much horsepower in the back end, so $3.95/month, month, $44.00/year SDL SM2 — I have always loved SM2 by SDL.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

MAY 16, 2017

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software. and Bing in a very positive, at best, or neutral, at very least.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

AUGUST 23, 2013

Links pointing from one web page to another are what connect the entire web. Pages are continually being added but they are also continually being removed, which means that any link pointing to a page that no longer exists becomes a broken link. Internal links join one page of your site to another page on that same site.

SEO 80

SEO Click Rate Paper Keywords 80

Biznology

DECEMBER 15, 2015

I thought I knew the state of the art until I landed some work for SalesFusion and Pearson in 2015. I wouldn’t be surprised if the first sentient, self-aware, software come in the form of a really sophisticated marketing automation system. There’s more but I don’t get some of it as I am not a sales maven.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

AUGUST 16, 2016

Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. Google Analytics is becoming more SM-savvy. Track using specialized landing pages. Analyze: It All Comes Down to the Bottom Line.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

JANUARY 19, 2017

An emphasis on visual content, coupled with predictive analytics and agile testing , are three steps towards a victorious mobile strategy in 2017. Predictive analytics. For every 1 second delay in page response, the average reduction in conversions is about 7%. Moving away from written content. First, it’s about load times.

Mobile Marketing 80

Mobile Marketing Marketing Automation Services Paid Search Agency Top of Funnel 80