B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

NOVEMBER 27, 2012

Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” They scan it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

FEBRUARY 23, 2015

You can be subtle about these and just invite readers to “learn more,” “get more information,” and link to a nice landing page that asks them to fill out a brief form and clearly states what they will get (a phone call, an email, access to download something, etc.). Know what your audience needs and wants.

B2B 100

B2B Click Rate Newsletter Work Management 100