Anything Goes Marketing

MARCH 18, 2007

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Tags: google , lead qualification , lead generation , landing page strategies. I found #4 interesting: "Using qualifying copy".

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

FEBRUARY 25, 2007

Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck. For landing pages, typically the offer and number of fields are the elements that I would test. nightmares?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

MAY 12, 2007

Don't just put the title of the webinar on your landing page with a "Download now!" Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa. Most likely, they'll fill out a form (if it's simple) to get a PDF on your product. What does this mean? link beside it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

OCTOBER 1, 2006

Try and find out why they were interested in your blog post and what problems they may be experiencing that led to them landing on your blog. If you have a good web analytics tool, you should be able to find out which search query they used to get on your site or which website they came from. This requires you to do some work.

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Lead Generation Generation Tools Leads 100