10 Common Landing Page Myths: Busted
MARCH 28, 2014
but we''ve never touched on landing pages. We''ll debunk the most common landing page lies and arm you with information to take your landing pages to the next level. Lots of people think that you don''t need many landing pages. Landing Pages
Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
6 Fantastic Landing Page Examples You'll Want to Copy
JULY 3, 2014
Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing.
Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
SEPTEMBER 10, 2015
Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. Look at everything before you create the page.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Web Page Tagging.
The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
MARCH 9, 2017
Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages.
Which Channels Drive the Best Landing Page Conversion Rates? [New Data]
AUGUST 7, 2014
You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it''s helpful to get some industry benchmarks to see how your success stacks up. Overall, our landing page template for customers has converted 32.1%
Designing Fly Landing Pages – Part 4: Continuity
OCTOBER 15, 2015
Your landing pages probably aren’t perfect. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog post series.
Google+ Local Pages are your new Landing Page
JUNE 18, 2013
We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. In viewing that page no actions were required.
How to Do a Landing Page A/B Test and Measure Results
MAY 11, 2014
If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. After the pages have been developed, the A/B Test is run by equally splitting randomly assigned website traffic between the different versions of the web page.
The Secret to B2B Landing Page Construction: Foundation and Framing
The Forward Observer
SEPTEMBER 16, 2013
Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. A landing page is a website page specifically designed to convert visitors to leads.
Your homepage isn't your only entrance & landing page
DECEMBER 18, 2013
Entrance page percentages for our site. When designing a website, the focus is invariably on what is typically the most unique page within the website: the Homepage. And also that there are at least 3 other pages that place higher in the list of entrance pages than your homepage.
Before and After: 3 Real-Life Landing Page Makeovers
DECEMBER 21, 2012
Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. In fact, that’s why we recently wrote about " 11 Simple (But Critical) Tips for Creating Better Landing Pages.". Landing Page #1: Health Dialog.
Interesting Infographics: The ABC’s of Landing Pages That Work
NOVEMBER 28, 2014
Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page).
How Landing Pages Can Make or Break Lead Generation Campaigns
Industrial Marketing Today
JANUARY 30, 2011
Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads.
Optimizing Your Landing Pages with Video
JUNE 1, 2015
In the world of inbound marketing , landing pages are essentially the equivalent of your sales team. To make landing pages more effective at generating leads, you optimize. To go a step further, make sure to look into your video’s analytics to gain insights.
Types of Website and Landing Page Conversions you can Track with Google Adwords
APRIL 27, 2014
Related Posts: An Overview of Google Analytics Goals & Conversion… A Social Media Measurement Dashboard; One Approach Two Google Adwords features worth testing for lead… Buying Online Display; Click-through Rate & Conversion… Custom Reports: Measuring Lead Generation Conversions with… Advertising Conversion Tactics In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords.
5 Actionable Insights to Extract From Your Landing Page Analytics
MARCH 23, 2012
Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? And where there are landing pages, there is data. 1) The Overall Effectiveness of Your Landing Pages.
Buy domain names for all your pages, products, and services
FEBRUARY 21, 2017
link, a subdomain, or even a subdirectory, our SMNRs AKA landing pages always have unique, easy-to-remember, easy-to-share, and easy-to-recognize where the URL goes just by reading it. It’s short and dedicated to the one page. Infomercials and commercials have become smart.
9 Ways B2B Analytics Can Optimize Marketing Strategies
MARCH 10, 2017
Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.
5 Ways Lean Nonprofits Should Be Using Landing Pages
DECEMBER 11, 2013
If you’ve been following Inbound Hub for a while, you probably know that a landing page is one of the most versatile and useful tools for online communications. Here are five essential ways to use landing pages in your social good organization.
Google Analytics- Calculated Metrics for Lead Generation Websites
JANUARY 3, 2016
Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.
4 Actionable Insights from Google Search Console Search Analytics Reports
JANUARY 3, 2017
Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.
13 Little Landing Page Tweaks That Can Make a BIG Difference
JUNE 28, 2012
And with every new offer, marketers must also spin out a new landing page to go with it. Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results.
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Are readers visiting your landing pages, or leaving your site quickly?
B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
FEBRUARY 13, 2017
How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. The units of B2B analytics is the touchpoint.
Landing page fail: why I came to your site and bounced
NOVEMBER 6, 2012
There is an art to crafting a good homepage (or landing page) for a website. And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. A bounce is calculated as a single-page view or single-event trigger in a session or visit. So take a look at your site's Analytics and your bounce rate.
The Ultimate Cheat Sheet for Creating Awesome Landing Pages
OCTOBER 28, 2011
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? Does the anatomy of your landing pages include all of the following crucial elements?
Good Forms, Great Leads: How to Use Web Forms Strategically
JULY 14, 2015
Before they decide they trust you and need what you sell enough to let you know who they are, your audience is made up of anonymous numbers in an analytics report. Forms & Landing Pages form fields form strategy forms forms and landing pages online forms
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.
Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
B2B Lead Generation Blog
DECEMBER 23, 2013
Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. They will quickly deter from your page unless you can convince them your product or service will provide them with more value than they need to exchange for it.
Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
Modern B2B Marketing
MARCH 28, 2011
by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good.
Inbound Marketing Analytics 101
The Effective Marketer
DECEMBER 14, 2011
With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Your Website & Landing Pages. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure.
Tracking Email Analytics Outside of HubSpot
SEPTEMBER 4, 2015
HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. The tracking URL above, used in one of our PPC campaigns, allows us to easily track when a visitor arrives to the corresonding landing page via our ad. Most often, tracking URLs are made for landing pages (like the example above), although you can create tracking URLs for any page.
An Overview of Google Analytics Goals & Conversion Metrics
MAY 25, 2013
It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Goals are typically separated into 3 buckets: Page URLs: . A subset of conversion page tracking is creating goal funnels.
Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
JULY 15, 2012
Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. For this exercise I tested landing page headlines.