Trending Sources

10 Common Landing Page Myths: Busted

Hubspot

but we''ve never touched on landing pages. We''ll debunk the most common landing page lies and arm you with information to take your landing pages to the next level. Lots of people think that you don''t need many landing pages. Maybe you have a ''Contact Us'' page and a demo page, and that''s pretty much it, right? Landing Page

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense?  . Look at everything before you create the page.  Does it make sense?

6 Fantastic Landing Page Examples You'll Want to Copy

Hubspot

Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing. Check out the great landing pages below to get inspired. This landing page has it all.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. The content and design elements of a landing page that drives conversions.

Landing Page Boot Camp: 19 Best Practices to Follow

Haley Marketing

Consider these questions: Did you create a specific landing (destination) page for your campaign? What do people see and read when they land on a landing page of your website? Are there 700 words of copy to read on that page alone? 19 Landing Page Best Practices to Follow: Set a goal. Every goal will yield a unique end landing page.

13 Solutions to Your Most Common Landing Page Problems

Hubspot

On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. For a bare bones landing page, that is enough -- but you could lose out on valuable traffic, leads, and customers if you''re just shooting for bare bones. Landing Pages

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. Web Page Tagging. Web Page Tagging. Sales Readiness.

How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]

Hubspot

And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( As a lead generation geek, you can imagine how psyched I was to uncover such a huge opportunity for gathering more leads.). There is too much text on the landing page to read. Mobile Marketing Landing Pages DailyThe Results.

Designing Fly Landing Pages – Part 4: Continuity

Vidyard

Your landing pages probably aren’t perfect. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog post series. It also refers to evolution of a good landing page into an excellent landing page.

The Secret to B2B Landing Page Construction: Foundation and Framing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. landing page is a website page specifically designed to convert visitors to leads. Landing pages are instrumental in B2B lead generation today. Clear the decks!

Which Channels Drive the Best Landing Page Conversion Rates? [New Data]

Hubspot

You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it''s helpful to get some industry benchmarks to see how your success stacks up. Using customer data from our product, Privy , we''ve put together the following post to give you a little insight into which sources deliver the best landing page conversion rate.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples. 50-Point Checklist For Creating The Ultimate Landing Page.

Google+ Local Pages are your new Landing Page

Confluent Forms

We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. But even if they don''t use Google+ for the networking aspect, we insist that they at least claim their Google Places page.

How to Do a Landing Page A/B Test and Measure Results

NuSpark

If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works. A/B Testing Basics. After the pages have been developed, the A/B Test is run by equally splitting randomly assigned website traffic between the different versions of the web page.

Your homepage isn't your only entrance & landing page

Confluent Forms

Entrance page percentages for our site. When designing a website, the focus is invariably on what is typically the most unique page within the website: the Homepage. Barely anyone is landing on your homepage Assuming that you have an active blog , and are active on social media , a quick glance at your Analytics will illustrate that your effort on your homepage might have been.

Before and After: 3 Real-Life Landing Page Makeovers

Hubspot

Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. In fact, that’s why we recently wrote about " 11 Simple (But Critical) Tips for Creating Better Landing Pages.". But we wanted to take those tips one step further and apply them to real-life landing pages. Landing Page #1: Health Dialog.

Interesting Infographics: The ABC’s of Landing Pages That Work

LEADership

Landing pages are crucial to any online B2B lead generation campaign. Read the infographic for the smart rhymes that match each topic. A – Analytics. would also add Testing – effective A/B testing will show you where to improve your landing pages. U – Understanding. V – Visuals. W – Writing. X – XRay. Y – You. Z – Zen.

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. poorly designed (layout and content) landing page can kill your lead conversion rate.

Optimizing Your Landing Pages with Video

Synecore

In the world of inbound marketing , landing pages are essentially the equivalent of your sales team. To make landing pages more effective at generating leads, you optimize. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers. Why Video is Effective. Read on. Make It Easily Visible.

5 Actionable Insights to Extract From Your Landing Page Analytics

Hubspot

Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be.

5 Ways Lean Nonprofits Should Be Using Landing Pages

Hubspot

If you’ve been following Inbound Hub for a while, you probably know that a landing page is one of the most versatile and useful tools for online communications. In this context, landing pages are an incredible tool social good organizations can use not only in online communications, but also in product and service development. Then, set up a conversion (i.e.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Are readers visiting your landing pages, or leaving your site quickly? This is the fifth element in the CAST system for effective blog content : C ontent (compelling).

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics

Types of Website and Landing Page Conversions you can Track with Google Adwords

NuSpark

Related Posts: An Overview of Google Analytics Goals & Conversion… A Social Media Measurement Dashboard; One Approach Two Google Adwords features worth testing for lead… Buying Online Display; Click-through Rate & Conversion… Custom Reports: Measuring Lead Generation Conversions with… Advertising Conversion Tactics In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Hard Numbers-. If you only like planning based on the surest of data, this is where you want to focus most of your attention. Estimates-.

13 Little Landing Page Tweaks That Can Make a BIG Difference

Hubspot

And with every new offer, marketers must also spin out a new landing page to go with it. But because landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes , attention to landing page optimization can also easily fly out the window. No bueno.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

Before they decide they trust you and need what you sell enough to let you know who they are, your audience is made up of anonymous numbers in an analytics report. With Iframes, you are able to embed the form into any online medium such as a web page or landing page without having to write specific code. Known Visitors. That’s where web forms come in. Form Strategy.

People-Centric Landing Page Conversion: Don’t Make Me Think or Puke

Conversionation

Most companies still use conventional landing pages, mostly with a form, to acquire leads or achieve another desired outcome. Obviously, landing pages are important in most forms of online marketing where you want to develop a relationship that goes beyond a connection or social relationship.  Conversion Customer experience Web Analytics A/B testing Avinash Kaushik bounce rate customer experience landing page conversion multivariate testing people-centric social sharing Steve KrugTherefore, it’s sad to see how many people, despite decennia [.].

Lead Generation: 2 questions every marketer should ask themselves about prospect motivation

B2B Lead Generation Blog

Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. They will quickly deter from your page unless you can convince them your product or service will provide them with more value than they need to exchange for it. Recognizing which types of prospects are frequently visiting your pages is the key to appealing to those who need the biggest push.

Landing page fail: why I came to your site and bounced

Confluent Forms

There is an art to crafting a good homepage (or landing page) for a website. And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. bounce is calculated as a single-page view or single-event trigger in a session or visit. The following situations qualify as bounces: A user clicks on a link deep into your site sent by a friend, reads the information on the page, and closes the browser.

Tracking Email Analytics Outside of HubSpot

Synecore

HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. The tracking URL above, used in one of our PPC campaigns, allows us to easily track when a visitor arrives to the corresonding landing page via our ad. Most often, tracking URLs are made for landing pages (like the example above), although you can create tracking URLs for any page. Remember, you can always come back to the Tracking URL Builder page to create additional URLs or copy already established tracking URLs.

The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Hubspot

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. The Anatomy of an Effective Landing Page. 1.

Speed Matters: 5 Tips to Make Your Website Load Faster

Marketing Action

Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. When they reduced their average page load time  by 2.2 If you could shave one second off your page speed load times, what dollar amount would that mean for your business? But page load speed, aka website speed, doesn’t just affect conversions. Quickly.

Inbound Marketing Analytics 101

The Effective Marketer

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Your Website & Landing Pages. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteEmail Marketing. Paid Search. Agreed!

How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]

Hubspot

Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. Blogging and landing pages. Analytics Daily Direct and referral sources.

Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Modern B2B Marketing

by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. This is where marketing analytics comes in. higher rate means your site was a one-hit wonder.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Time on Page. Annotations.

What Web Analytics Don’t Tell You

It's All About Revenue

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. They can’t tell you how leads or customers are interacting with your website, your landing pages, etc. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Page Depth. Page depth is a lovely metric to have. Repeat Visitors.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.

Tuning Your Investment in the Digital Marketing Funnel

Biznology

Whatever answer you give to this question will likely hinge on analytics. In this blog I will argue that the limitations of your analytics tooling should not influence your marketing investments. The gold standard of marketing for the conversion phase is using paid search to drive to a single-offer landing page. But it need not be so. The Conversion Phase.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines.