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10 Common Landing Page Myths: Busted


but we''ve never touched on landing pages. We''ll debunk the most common landing page lies and arm you with information to take your landing pages to the next level. Lots of people think that you don''t need many landing pages. Maybe you have a ''Contact Us'' page and a demo page, and that''s pretty much it, right? Landing Page

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates


I recently hosted a fantastic roundtable discussion on on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. The content and design elements of a landing page that drives conversions.

6 Fantastic Landing Page Examples You'll Want to Copy


Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing. Check out the great landing pages below to get inspired. This landing page has it all.

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense?  . Look at everything before you create the page.  Does it make sense?

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. Web Page Tagging. Web Page Tagging. Sales Readiness.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples. 50-Point Checklist For Creating The Ultimate Landing Page.

Which Channels Drive the Best Landing Page Conversion Rates? [New Data]


You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it''s helpful to get some industry benchmarks to see how your success stacks up. Using customer data from our product, Privy , we''ve put together the following post to give you a little insight into which sources deliver the best landing page conversion rate.

Designing Fly Landing Pages – Part 4: Continuity


Your landing pages probably aren’t perfect. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog post series. It also refers to evolution of a good landing page into an excellent landing page.

Google+ Local Pages are your new Landing Page

Confluent Forms

We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. But even if they don''t use Google+ for the networking aspect, we insist that they at least claim their Google Places page.

How to Do a Landing Page A/B Test and Measure Results


If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works. A/B Testing Basics. After the pages have been developed, the A/B Test is run by equally splitting randomly assigned website traffic between the different versions of the web page.

The Secret to B2B Landing Page Construction: Foundation and Framing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. landing page is a website page specifically designed to convert visitors to leads. Landing pages are instrumental in B2B lead generation today. Clear the decks!

Your homepage isn't your only entrance & landing page

Confluent Forms

Entrance page percentages for our site. When designing a website, the focus is invariably on what is typically the most unique page within the website: the Homepage. Barely anyone is landing on your homepage Assuming that you have an active blog , and are active on social media , a quick glance at your Analytics will illustrate that your effort on your homepage might have been.

Before and After: 3 Real-Life Landing Page Makeovers


Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. In fact, that’s why we recently wrote about " 11 Simple (But Critical) Tips for Creating Better Landing Pages.". But we wanted to take those tips one step further and apply them to real-life landing pages. Landing Page #1: Health Dialog.

Interesting Infographics: The ABC’s of Landing Pages That Work


Landing pages are crucial to any online B2B lead generation campaign. Read the infographic for the smart rhymes that match each topic. A – Analytics. would also add Testing – effective A/B testing will show you where to improve your landing pages. U – Understanding. V – Visuals. W – Writing. X – XRay. Y – You. Z – Zen.

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. poorly designed (layout and content) landing page can kill your lead conversion rate.

Optimizing Your Landing Pages with Video


In the world of inbound marketing , landing pages are essentially the equivalent of your sales team. To make landing pages more effective at generating leads, you optimize. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers. Why Video is Effective. Read on. Make It Easily Visible.

Types of Website and Landing Page Conversions you can Track with Google Adwords


Related Posts: An Overview of Google Analytics Goals & Conversion… A Social Media Measurement Dashboard; One Approach Two Google Adwords features worth testing for lead… Buying Online Display; Click-through Rate & Conversion… Custom Reports: Measuring Lead Generation Conversions with… Advertising Conversion Tactics In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Hard Numbers-. If you only like planning based on the surest of data, this is where you want to focus most of your attention. Estimates-.

5 Actionable Insights to Extract From Your Landing Page Analytics


Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be.

Buy domain names for all your pages, products, and services


link, a subdomain, or even a subdirectory, our SMNRs AKA landing pages always have unique, easy-to-remember, easy-to-share, and easy-to-recognize where the URL goes just by reading it. Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered  just for the landing page that we put together for bloggers and online influencers.

5 Ways Lean Nonprofits Should Be Using Landing Pages


If you’ve been following Inbound Hub for a while, you probably know that a landing page is one of the most versatile and useful tools for online communications. In this context, landing pages are an incredible tool social good organizations can use not only in online communications, but also in product and service development. Then, set up a conversion (i.e.

B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics


How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. Building B2B Revenue Analytics With Attribution. Accessing Marketing B2B Analytics To See The Leading Indicators For Revenue.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report. Key Page Performance. Final Thoughts.

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Google Analytics- Calculated Metrics for Lead Generation Websites


Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Are readers visiting your landing pages, or leaving your site quickly? This is the fifth element in the CAST system for effective blog content : C ontent (compelling).

13 Little Landing Page Tweaks That Can Make a BIG Difference


And with every new offer, marketers must also spin out a new landing page to go with it. But because landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes , attention to landing page optimization can also easily fly out the window. No bueno.

Landing page fail: why I came to your site and bounced

Confluent Forms

There is an art to crafting a good homepage (or landing page) for a website. And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. bounce is calculated as a single-page view or single-event trigger in a session or visit. The following situations qualify as bounces: A user clicks on a link deep into your site sent by a friend, reads the information on the page, and closes the browser.

The Ultimate Cheat Sheet for Creating Awesome Landing Pages


Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. The Anatomy of an Effective Landing Page. 1.

Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

Before they decide they trust you and need what you sell enough to let you know who they are, your audience is made up of anonymous numbers in an analytics report. With Iframes, you are able to embed the form into any online medium such as a web page or landing page without having to write specific code. Known Visitors. That’s where web forms come in. Form Strategy.

10 case studies show how web analytics prove ROI


Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

Lead Generation: 2 questions every marketer should ask themselves about prospect motivation

B2B Lead Generation Blog

Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. They will quickly deter from your page unless you can convince them your product or service will provide them with more value than they need to exchange for it. Recognizing which types of prospects are frequently visiting your pages is the key to appealing to those who need the biggest push.

Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Modern B2B Marketing

by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. This is where marketing analytics comes in. higher rate means your site was a one-hit wonder.

Tracking Email Analytics Outside of HubSpot


HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. The tracking URL above, used in one of our PPC campaigns, allows us to easily track when a visitor arrives to the corresonding landing page via our ad. Most often, tracking URLs are made for landing pages (like the example above), although you can create tracking URLs for any page. Remember, you can always come back to the Tracking URL Builder page to create additional URLs or copy already established tracking URLs.

Inbound Marketing Analytics 101

The Effective Marketer

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Your Website & Landing Pages. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteEmail Marketing. Paid Search. Agreed!

An Overview of Google Analytics Goals & Conversion Metrics


There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing


Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing


Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines.

People-Centric Landing Page Conversion: Don’t Make Me Think or Puke


Most companies still use conventional landing pages, mostly with a form, to acquire leads or achieve another desired outcome. Obviously, landing pages are important in most forms of online marketing where you want to develop a relationship that goes beyond a connection or social relationship.  Conversion Customer experience Web Analytics A/B testing Avinash Kaushik bounce rate customer experience landing page conversion multivariate testing people-centric social sharing Steve KrugTherefore, it’s sad to see how many people, despite decennia [.].