As most of you probably now know, we have a brand new partnership with mobile landing page company, Atmio. Their simple platform allows users to create mobile landing pages without any programming or developers. Instead, any business--small or large--can visit Atmio.com and create mobile landing pages with a few clicks and some dragging-and-dropping. One of the options you can select as you create your Atmio landing page is a click-to-call phone number. An Atmio executive told us that long forms on mobile landing pages are bad. MORE >>

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., MORE >>

There are landing pages, thank you pages, linking all to a CRM system and ensuring you are capturing leads and nurturing them. You have an Email that is created, which will have a link to a specific Landing page, which in turn will link (not always, but usually if you have a form) to a Thank You page, which typically triggers a final Thank You email. The Landing Page. The landing page is the web page that holds the offer you talked about in your email. The landing page contains usually the following elements: Headline. MORE >>

Inbound lead landing pages showing sustained traffic, just vastly reduced landing page conversion and lead submission. Had the copy changed on the page, radically decreasing typical on-page conversion of 40% down to the now apparent 5%? One item proved challenging, and always had for the marketing team, as there was a break in the conversion tracking as the lead form submission confirmation page was coming from another domain and the analytics didn’t provide end to end insight – they’d never been configured correctly. MORE >>

And with every new offer, marketers must also spin out a new landing page to go with it. But because landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes , attention to landing page optimization can also easily fly out the window. So if you've been guilty of launching landing pages left and right all willy nilly, you may be overlooking some little details that can take the performance of your landing pages from good, to great. MORE >>