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B2B Marketing Traction

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How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? What keywords do visitors use to get to my site? What keywords do visitors who spend longer on the site use?

Analysis 100
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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role.

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Social Media & SEO: Are You There Yet?

B2B Marketing Traction

Up to six months for SEO results – in other words, you start to come up on search results for your keywords. Keep analyzing traffic and keywords with Google Analytics. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction. So plan to: Blog frequently.

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The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Don’t get a visitor to your site based on black-hat SEO tactics such as stuffed keywords, keywords that aren’t relevant to what the visitor searched for, or other tricks to drive traffic. Your visitor leaves the site – called a “bounce” in the website analytics world. You won’t get a date.

SEO 100
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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

Your content needs to include and be tagged with the right keywords and phrases. There are certain places where you can include keywords and phrases that the search engine algorithms respond to. Content Optimization. You need to know which are the most frequently-used when your target prospects search for your products or services.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). Traffic on the website started creeeping up slowly. The results came in! Social media dramatically increased traffic to the website.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Another reason to establish a social media presence is that the search engines weigh social media activity heavily in serving up search results for keywords and phrases. Understand what your target market needs and wants online and then make sure you add content with keywords and phrases so that it’ll get found.

SWOT 100