LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement.
Leadspace
JANUARY 4, 2017
DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. The INFLUENCERS.
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Customer Experience Matrix
MARCH 9, 2011
Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. This lets users manage the database as if it were a set of separate lists. (In In reality, Act-On actually does store the leads in a traditional database. The same lead can belong to multiple lists.)
Customer Experience Matrix
JANUARY 7, 2010
It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business. So much for the rear view mirror. Here are some predictions that are larger departures from the immediate past. - me-too products. external data.
Online Marketing Institute
JULY 31, 2009
I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.
WebMarketCentral
DECEMBER 8, 2008
These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it)
Customer Experience Matrix
DECEMBER 29, 2009
It lets it generate some page-oriented Web analytics reports similar to Google Analytics. In addition to Web analytics, it provides detailed reports on Web site visitors, including reports that link anonymous visitors to their company through their IP address. Apparently this is a very common omission.)
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