Biznology

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Consultants Collective Profile: Sue Serna

Biznology

Baking, gardening, jigsaw puzzles (I do 30-40 puzzles a year.). Alan Grant (Jurassic Park). Who is your favorite composer? Rachmaninoff! What is one of your hobbies? This is an unfair question. How can I pick just one? What’s the last book you read? Thinking in Bets by Annie Duke. Why do you do what you do?

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.