Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

SendX

AUGUST 20, 2020

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. Wrapping Up Thanks to analytics, email marketing becomes easier to understand.

Analytics 195

Analytics Conversion Tips Click Rate 195

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Segmentation also can include indicated interest in topics as well as past website or newsletter behavior.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Customer Experience Matrix

JUNE 11, 2019

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something. Is there some commonality here?

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Here are some interesting patterns I could note from my inbox: Using my first name.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. This made call analytics enterprise-level expensive. Dig deeper: Does your organization need a call analytics platform? “If

Analytics 93

Analytics Paid Search Agency Advertising Agencies Keywords 93

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

LeanData

DECEMBER 1, 2022

Below, you’ll see how engagement analytics can not only measure your ABM effectiveness, but provide insight on how to continuously improve. . Metrics, Analytics & Insights. Metrics, analytics and insights are related terms, and they are often mistakenly used interchangeably. In fact, they are very different.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Martech

DECEMBER 8, 2022

The post Interested in speaking at The MarTech Conference in March? Whether you’ve been speaking for years or have never done it before and feel you have experience other marketers can learn from, please consider submitting a session pitch. Get MarTech! In your inbox. Processing. Submit your pitch now! appeared first on MarTech.

Conference 122

Conference Digital Asset Management Case Study Case Studies 122

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

Marketing Attribution 115

Marketing Attribution Marketing Analytics Tools Analytics Features 115

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Google Analytics Is a Great Resource.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Televerde

JUNE 14, 2022

While most people believe that customer service analytics are only helpful for sales teams, it’s actually an excellent tool for all customer-facing teams, including marketing, operations, and customer service. Customer service analytics is the process of collecting and analyzing metrics from your customer service teams.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Martech

APRIL 6, 2023

In this follow-up we discuss the importance of confronting “analytical reality.” The biggest test of data is analytics,” said Mark Stouse, chairman and CEO of Proof Analytics. “It Dig deeper: Marketing analytics : What it is and why marketers should care What can marketers do? Get MarTech! In your inbox.

Analytics 94

Analytics Multivariate analysis Forecasting Lead Ranking 94

Zoominfo

MAY 30, 2018

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Inbox Insight

MARCH 13, 2024

The Intersection of Predictive Analytics and Lead Scoring While there have been many advancements in technology, predictive analytics has emerged as one of the biggest game-changers in lead prioritization. Category Intent: helps to predict level of interest in solution category aligned to a specific business.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 95

Analytics Tools Best Practices Tagging 95

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Attribution Analytics Google 122

Martech

JANUARY 13, 2022

It’s interesting to see initiatives to extend some of these capabilities to smaller businesses. The post Unbounce acquires LeadsRX marketing analytics appeared first on MarTech.

Analytics 103

Analytics Paid Search Agency Touchpoints Acquisitions 103

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Martech

JULY 21, 2021

Great customer experiences are easier to imagine than to actually understand and deliver, however, which is why tools that help marketers analyze the customer journey — customer journey analytics (CJA) software — are finding a spot in businesses’ technology stacks.

Enterprise Management 132

Enterprise Management Analytics Marketing Management Ideal Customer Profiles 132

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. However, 79 percent still believe that data analytics will be the technological development with the highest impact over the next year. Utilizing Marketing Data to Yield ROI.

Analytics 196

Analytics SEM Aggregators CMO 196

FunnelEnvy

SEPTEMBER 19, 2022

Whether you’re running complicated data analytics platforms driven by AI and machine learning or a simple email marketing automation platform doesn’t matter. In this article, we’ll go over a few different ways you can find the right operator for your analytics, including information about the pros and cons of each method.

Analytics 78

Analytics Paid Search Agency Work Management Top of Funnel 78

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Content interest.

Marketing Analytics Tools 103

Marketing Analytics Tools Segmentation Analytics Google 103

KoMarketing Associates

JUNE 11, 2012

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! 16 Nick Brestoff, M.S., Score: 30.79

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

Analytics 227

Analytics B2B Marketing Tools B2B 227

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. He added, “Why?

Analytics 131

Analytics Contingency Planning Forecasting Jigsaw 131

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

B2B Marketing Directions

JANUARY 24, 2021

But recent research has found that most senior marketing leaders are disappointed with the results they've obtained from their analytics investments. Read on to learn what senior marketers are saying about the unfulfilled promise of marketing analytics. of the time. That was down from 43.5% in the February 2019 edition of the survey.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Youtube 88

Youtube Analytics Features Research 88