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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. SEO and SEM, data analytics, cross-channel consistency and user experience. When customers and prospects look up, you’d better be there. How does that work exactly?

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. A Common Misconception: SEM Is Where the Customer Experience Lies. Within SEM, most of the opportunity to iterate on the customer’s experience lies deeper in the funnel.

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10 Common Google Analytics and Tracking Mistakes

Method and Metric

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Once you are good to go, Google Analytics provides information that is chock-full of value when it comes to your online presence and website performances. . Not Reviewing Google Analytics .

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”. Use SEO and SEM strategies to compete for rankings.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

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Why on-site search is the best investment you’ll make in 2022

Martech

That content must be relevant, valuable and interactive to win their attention and draw them into a conversation. By exploring the relationship between SEO, SEM and on-site search, you can begin to optimize the experience your prospects get when they arrive at your site. In reality, content has always been the best way to do marketing.

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The Need for a Centralized Analytics Team

Martech Advisor

How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? This gap in customer-centricity can be filled by engaging a centralized analytics group that shares resources across channels and acts as a conduit to the various teams.