Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Williamson. And on Spotify.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Hopin is a virtual venue with multiple interactive areas.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. More than 500 hours of videos are uploaded on YouTube daily. Social Media Video Trends for Linkedin 61.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools. Card clicks.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

SocialPilot

DECEMBER 6, 2023

In simple words, an algorithm is a sequence of instructions programmed to deliver content based on your past behavior and interaction on a social media platform. The more you interact with a particular type of content on social media, the more likely it is that the algorithm will show you similar content in your feeds.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. It’s not easy to reach the people you need to reach.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Automation tools provide comprehensive analytics, giving you deep insights into audience preferences, campaign performance, and content effectiveness.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. LinkedIn might be their business favorite, while they probably frequent dog owner groups. Again, analytics can help. Don’t stop there.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 85

Analytics Tools Best Practices Tagging 85

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 100

Social Media Features Media Curation 100

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Martech Advisor

FEBRUARY 17, 2020

Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video. Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

The Marketing Blender

DECEMBER 13, 2022

The most popular platforms right now are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Keep in mind that each platform has different types of content that work better than others; for example, thought leadership tends to work better on LinkedIn, while humor tends to identify more with Facebook. Analytics .

Social Media 97

Social Media Social Marketing Planning Media 97

Hubspot

NOVEMBER 16, 2018

Having a Company Page on LinkedIn is essential. On November 13 th , LinkedIn relaunched Company Pages as LinkedIn Pages, adding new features that customers value most. If you log into LinkedIn today, you’ll notice some obvious differences. If you log into LinkedIn today, you’ll notice some obvious differences.

Linkedin 76

Linkedin Paid Search Agency Companies Work Management 76

Martech

JUNE 3, 2022

Interactive hands-on learning: To what extent is the learning experience interactive, and how much focus is given to learning actual tools, solving real industry problems, etc.? Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S.

Course 104

Course Paid Content Marketing Analytics Tools Work Management 104

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Regularly posting high-quality content and interacting with your audience through comments, likes, and shares can help increase your visibility in social media algorithms.

Social Media 78

Social Media Media Brand Identity Branding 78

SmartBug Media

NOVEMBER 30, 2020

Think of when you’ve looked into Google Analytics for source conversion metrics and the numbers don’t seem to add up—this is the major reason why. When looking at your attribution report in Google Ads, there are six different models that can be used to provide insight into your customers’ interactions with your ads. Last Click.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

ClearVoice

DECEMBER 18, 2023

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Use data from previous emails, inquiries, survey responses from cohorts, and other past interactions to help define your most profitable accounts. Handcrafted 1:1 interactions also work best in ABM campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. LinkedIn is a platform that allows you to connect with other professionals and potential customers in your field. In fact, 62% of financial advisors have reported getting new clients through LinkedIn.

Social Media 84

Social Media Work Management Marketing Management Service 84

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn. LinkedIn is the golden child of social media marketing for B2B marketers. Facebook Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Google, Linkedin, and Facebook allow you to upload customer email lists. This method will lead you to more users who will interact with your content. Engaged Users.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Zoominfo

JULY 18, 2022

Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn. LinkedIn Sales Navigator and Social Selling Index LinkedIn is the dominant professional network and the most essential B2B social selling platform. How do we know? Top 10 Social Selling Tools 1.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Heinz Marketing

MARCH 4, 2021

Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. Most likely the most traditional and/or popular form of social media, social networking allows users to interact in a variety of ways. Offers solid analytics for businesses. Social Networking. Photo Sharing.

Paid Content 132

Paid Content Social Media Media B2B 132

Martech

NOVEMBER 11, 2022

Understanding how consumers interact with sponsored posts on social media and which links they follow. YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. But perhaps the most important trend is the continued use of data analytics in digital marketing strategies.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Sprout Social

NOVEMBER 2, 2021

In fact, 76% of consumers follow brands on social media for the sake of customer support, and like their connections with family and friends, people expect business interactions to be personalized and in real time. . Sprout plans to begin launching WhatsApp messaging to customers by the end of the year. About Sprout Social.

Paid Search Agency 104

Paid Search Agency Business API Social Media 104

TrustRadius Marketing

MARCH 2, 2022

Buffer offers many reporting and analytics features. You’ll find analytics for Twitter and Pinterest, but you won’t be able to monitor your inboxes across platforms. There are also no analytics for Facebook, LinkedIn, or TikTok. When scheduling posts, you can tailor one post to each different platform.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Level: Beginner. Type: Course.

Social Media 117

Social Media Training Course Resources 117

Vidyard

JANUARY 6, 2022

LinkedIn Sales Navigator 2.3 LinkedIn Sales Navigator LinkedIn is the business world’s answer to social media. So great that LinkedIn realized they could monetize through a trial model by limiting certain functions that require a subscription. Detailed analytics are available across multiple marketing channels.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Heinz Marketing

SEPTEMBER 30, 2022

Examples include Google Analytics for website reporting and analytics; data analysis tools like Power BI, or Tableau; and specific analytics like HotJar for website heat mapping; Email on Acid for email previewing and code development; SEMRush and Moz for SEO, etc. These tools help you capture the attention of prospects.

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

sagefrog

FEBRUARY 7, 2024

Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67