Digital B2B Marketing

JUNE 29, 2011

Principle #4 – Determine interactivity “metrics that matter” to improve evaluation of branding efforts. Yes, we have a hodgepodge of interactivity metrics today. With the creation of interactivity metrics in Principle Four, they are introducing key metrics that are specific to online, without corollaries in other channels.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

AUGUST 30, 2011

It is important to remember the interaction with your sales team, one-to-one, will have a tremendous impact on your woozle, but it is not the only factor. Every team member must reflect these values in their interactions. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

AUGUST 23, 2011

In social media, your interaction and content must focus on your preference segment. I am a digital and B2B marketer with a background in online media and analytics. This is your preference segment. Your position may alienate some. That is OK. You are connecting with your audience, not the broader market. About Eric Wittlake.

Social Media 100

Social Media Buy Media Pricing 100

Digital B2B Marketing

JULY 28, 2011

It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. In the meantime, correlations and interactions between channels can begin to be assessed. I am a digital and B2B marketer with a background in online media and analytics. My verdict: KMart’s CMO is right.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

OCTOBER 11, 2011

A focus on relationships would improve almost all marketing activity , as it would focus on meeting each individual’s needs and on the quality of the interaction that builds each relationship. I am a digital and B2B marketer with a background in online media and analytics. Marketing Automation. About Eric Wittlake.

Marketing Automation Services 100

Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 7, 2013

Every time you favorite a Tweet, it shows up in someone’s interaction stream, but it isn’t immediately visible in your account. Big data analytics company. So how do you get followers without any negative consequences? It’s simple. Just start favoriting Tweets. 183 favorites per day. 201 favorites per day.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

MARCH 31, 2011

A personal example: When I joined Babcock & Jenkins, one of the first things I did was sign up again for IAB SmartBrief , a great daily information source on interactive advertising. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Views expressed are my own.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100