ClickZ

JUNE 20, 2019

From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. This platform also offers you real-time analytics – sending you an alert the second an email was opened, a link clicked, or an attachment has been downloaded. Source: Hubspot. Mailchimp.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Heinz Marketing

OCTOBER 22, 2018

We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. She is the CMO of InsideView. The B2B analytics tool from Salesforce was very powerful there. Is that right?

Sales Management 61

Sales Management Top of Funnel Marketing Automation Services InsideView 61

SalesIntel

JUNE 16, 2023

Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. Constant record updating integration with industry-leading technologies Analytics dashboard is available. Lead routing and scoring have been improved.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” On social media & employee advocacy: 25. Social Media Today, 2019). Spiceworks, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Customer Experience Matrix

AUGUST 18, 2016

Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM. What really matters is that movement occurs automatically and that messages change as a result.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Crimson Marketing

SEPTEMBER 16, 2014

It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. Example 1: Social Media Listening. the equivalent of 520 million books.”.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Nudge.ai

DECEMBER 8, 2017

InsideView: Shows B2B companies who to engage, why and when to reach out, and how to connect. Toutapp: Sales Email Tracking, Templates and Analytics (acquired by Marketo). Buffer: Save time managing your social media. KuKu.io: Social media management for small businesses, agencies, and in-house marketing teams.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Ranking Lead Scoring 51

Adobe Experience Cloud Blog

JULY 14, 2014

It also affects your company’s bottom line – according to InsideView, companies with an active blog generate 67% more sales leads per month. Using Google Analytics, we can see which posts are the most viewed, which lets us know which topics our audience is the most excited by. Want to learn more about better blogging?

Multi-Touch Attribution 48

Multi-Touch Attribution InsideView Marketo Marketing Analytics Tools 48

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40