Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Online Marketing Institute

JUNE 30, 2009

Prospects want information and they want to get it fast without much effort. According to the article, when buyers are searching for information on your site they ask 3 questions: Am I in the right place? In the B2B industry, buyers will check out multiple options, so make sure to inform your audience why your product is the best.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. History and Correlation.

ROI 50

ROI Paid Content Social Marketing Webcast 50