Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 125

Marketing Analytics Tools Marketing Attribution Analytics Google 125

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Work Management 113

Work Management Marketing Management Analytics Tools 113

Marketing Insider Group

FEBRUARY 12, 2024

In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. Internet speeds went from ‘make-a-coffee-while-you-wait’ slow to ‘blink-and-you-might-miss-it’ fast. What are they saying about your website?

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Reporting: Do you provide real-time analytics?

Marketing Management 98

Marketing Management Vendors Analytics Ideal Customer Profiles 98

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Site navigation that makes it easy for potential customers to find the information they need.

Design 269

Design Paid Search Agency Companies B2B 269

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

Stevens & Tate

MARCH 4, 2024

However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. The Rise of Internet Radio Ads Internet radio and podcasts have ushered in a new era for audio advertising.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Fast forward three years.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

MARCH 19, 2020

As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Marketing analytics software can be used to measure the number of visits, leads, and generated sales you earn for each of your marketing channels. Are you one of them? Audit your current website and marketing ROI.

Internet Marketing 99

Internet Marketing Planning Marketing Plans Paid Search Agency 99

ATAK Interactive

MARCH 13, 2017

The Symptoms of an Internet Relic. For some, this means that an interested customer can enter their information into a form to send an inquiry to your sales team. Modern marketing needs information to survive! Google Analytics is a free baseline for collecting website visitor information.

Marketing Websites 84

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 84

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

DECEMBER 18, 2023

You’re aiming to engage, inform, and ultimately, convert. With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. It is advertising for the modern internet. Why Sponsored Updates? Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Digilant

MARCH 11, 2021

You have to initiate data-driven responses i.e., perfectly align your digital marketing and real-time analytics in order to keep your potential customers from simply clicking away from your site or choosing another brand. How can you go about fixing it with digital data information? Create a Metric For Success.

Analytics 59

Analytics Marketing Analytics Tools Work Management Marketing Management 59

GreenRope

DECEMBER 3, 2021

The Small Business Owner's Guide to Data Analytics. Big Data tools are currently gaining popularity in various industries as they provide valuable information to any kind of business. Big Data refers to the massive volumes of information about all aspects of the business operation of a certain company. What Is Big Data?

Small Business Marketing 52

Small Business Marketing Analytics Business Analysis 52

Marketing Insider Group

MARCH 18, 2024

Quick Takeaways Every blog post must have a clear purpose, whether to inform, persuade, entertain, or a combination, guiding the writing style and structure. Whether it’s to inform, persuade, entertain , or a mix of all three, knowing your goal shapes everything from your writing style to the structure of your outline.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Marketing Insider Group

MAY 21, 2013

Did you know there are already almost twice as many “things” connected on the internet than people? This phenomenon is called the “internet of things,” “Machine-to-Machine” or “ M2M ,” communications. The Internet of Things and Marketing. I think the Internet of things will allow us all to become smarter marketers.

Internet Marketing 100

Internet Marketing Advertising Agencies Planning Marketing & Strategy 100

Anyword

OCTOBER 5, 2023

By leveraging AI-powered analytics, you can uncover patterns and trends that will most effectively drive marketing results. The data your long-form content is sharing with the internet is also something to consider. Are you delivering your audience real, original, up-to-date and valuable information?

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 85

Analytics Tools Best Practices Tagging 85

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Marketing Insider Group

NOVEMBER 6, 2023

Then the internet came along and changed the game. Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. Remember when shopping and advertising were simple?

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Make them brief, captivating, and relevant to the information within. The optimal times to send emails vary depending on the audience and business, but you can use the data from your analytics to determine when to send them.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

ATAK Interactive

APRIL 9, 2017

The Symptoms of an Internet Relic. For some, this means that an interested customer can enter their information into a form to send an inquiry to your sales team. Modern marketing needs information to survive! Google Analytics is a free baseline for collecting website visitor information.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Consequently, when information overload occurs, it is likely that a reduction in decision quality will occur.”.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Webbiquity

MARCH 30, 2021

While safety was the primary reason for this shift initially, the ease of self-service and remote interactions have enduring appeal for buyers in accessing information and services. The form can ask prospects for their information and whether they want to opt into receiving information about the product or service you are selling.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Martech

MARCH 21, 2024

Alternative data came to mean anything else, and now consists of data procured through the internet, satellite imagery, credit and debit transactions, mobile app data and more. While cookies may soon be gone, newer technologies, like AI and big data analytics, are only growing.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Work Management 120

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. These digital footprints signal behaviors that can inform sales and marketing tactics.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Contify

JUNE 23, 2020

In a recent interview with Martha Heller , Mike Wright , the Global CIO at McKinsey & Company, shared some insights on how they manage information and knowledge of its people to bring the best of McKinsey to every client. Tag information for search and retrieval. That’s because this information is not organised properly.

Marketing AI 61

Marketing AI Marketing Management API Curation 61

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. These insights can be used to inform product development, content strategies, and ad messaging, ensuring more targeted and resonant campaigns.

Communities 115

Communities Top of Funnel Word of Mouth Enterprise Management 115

Webbiquity

JANUARY 20, 2021

One of the biggest concerns for businesses is that all information capable of identifying a consumer (name, email, IP address, server location, etc.) In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Information about consumed media. And not just that.

Privacy 266

Privacy Personalization Planning Marketing Management 266

ATAK Interactive

APRIL 9, 2017

The Symptoms of an Internet Relic. For some, this means that an interested customer can enter their information into a form to send an inquiry to your sales team. Modern marketing needs information to survive! Google Analytics is a free baseline for collecting website visitor information.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

ATAK Interactive

APRIL 9, 2017

The Symptoms of an Internet Relic. For some, this means that an interested customer can enter their information into a form to send an inquiry to your sales team. Modern marketing needs information to survive! Google Analytics is a free baseline for collecting website visitor information.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Shadow traffic —real traffic that your analytics misses.

Traffic 135

Traffic Work Management Marketing Management Privacy 135