Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Total reviews: 552.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Lead Lifecycle Reports in Marketo. Other Ways to Report on the Lead Lifecycles in Marketo.

Lead Ranking 77

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. This platform puts B2B marketers in an extremely informed position.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. There are additional tools that snapshot this information if GA seems a bit confusing. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Adobe Experience Cloud Blog

MARCH 11, 2019

Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Social media analytics aren’t a silver bullet, though. Social media analytics at every stage. Social content in this tier educates and drives audience interaction—and the metrics you measure should reflect that.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Valasys

MARCH 14, 2019

According to the Marketing Data and Analytics Survey 2018 conducted by Gartner, 81% of marketers expect that the majority of their decisions will be data-driven by 2020. These behavioral insights in Marketo enable marketers to gain a powerful way to accelerate and scale personalized and account-based marketing (ABM) strategies.

Marketo 49

Marketo Account Based Marketing Webcast Paid Search Agency 49

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. The quick, information-packed videos are immensely popular.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

FunnelEnvy

APRIL 28, 2021

My name is James Niehaus, and today I’m going to walk through some advanced use cases for multi-step interactive forms. So what we’ll cover here quickly is a quick recap of what interactive forms are. So some ideas could be, at a minimum, to use their answers to better assign them segments for analytics and campaigns.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Personalization 52

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. According to McKinsey, 71% of consumers expect personalized interactions. Customer segments can also be based on past interactions with your brand.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

SalesIntel

DECEMBER 6, 2023

Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Heinz Marketing

DECEMBER 27, 2023

In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies. They provide tangible data points to inform decisions, shape future content, and justify marketing spend. Are you capturing the attention of your intended audience?

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Martech

JANUARY 22, 2024

How the RevOps team has the backend set up so you can feed them the correct information. This means fully understanding all the information passed to the client’s CRM with every interaction. For example, suppose the client is using Bizible/Marketo Measure. What technology the client is using to enrich their data.

Ideal Customer Profiles 103

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 103

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Marketo and PathFactory are long-standing integration partners. The post Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers appeared first on PathFactory.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Tip 1: Measure offline interactions generated by landing pages. Store Visit Conversions. Phone Call Tracking.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Adobe Experience Cloud Blog

JANUARY 31, 2020

The truth is, if we’re not clear about what it means to take full advantage of modern analytics, technology, and data, we’re going to derail our own efforts to become truly data-driven organizations. You may use campaign tracking, website tracking, tag management, Web analytics, data lakes, or a data warehouse.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

Adobe Experience Cloud Blog

APRIL 30, 2018

It’s left many marketers unable to overcome lackluster campaign results and wondering how best to maximize the success of each campaign they run.To better engage individuals with relevant content and personalized interactions , we also need to evolve how we select who receives our outreach in the first place.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Adobe Experience Cloud Blog

MAY 22, 2017

Conducting long-tail keyword research identifies common post-sale questions your customers are asking, and determine the types of information new customers are seeking. For example, a Marketo marketer might notice on BloomBerry that people are asking questions about integrating with third-party tools.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Only B2B

MARCH 6, 2024

It includes -aiming to raise brand awareness, generate initial engagement, and capture contact information that allows for further nurturing. Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

SEPTEMBER 21, 2023

It’s a methodology that assigns a numerical value or score to each lead based on their interactions with your brand and their characteristics. Must Read: Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide Understanding Lead Scoring Lead scoring is grounded in data and analytics.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Adobe Experience Cloud Blog

OCTOBER 17, 2017

That’s where marketers should look to tools to help inform their strategies for deeper engagement. For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. According to Marketo’s State of Engagement research, the answer is irrelevant content.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Vidyard

MARCH 5, 2021

Marketers can use interactive video elements (or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert viewers into the sales pipeline. Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters. First, identify all characteristics of the target customers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

SnapApp

OCTOBER 16, 2015

And what better way to bring a five-tier model to life than through an interactive assessment ? Keep reading to find out how Qvidian used interactive content to turn a static Model into a powerful conversion (and conversation) tool. The Challenge. The Solution.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

And over the next few years, it’ll change the way people experience your brand and interact with your company. But they taught us how new technology can be leveraged to improve how we interact with customers. Web analytics and AI are simply advancing too fast. It’s no longer a static, form-based interaction.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Automation 134

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e.,

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Martech

JULY 28, 2021

I’d say we’re seeing a shift in the way in which we interact with customers and the conversations we’re having. The food is prepared and then kept heated or cooled at a fixed temperature in the food locker until the customer comes to the store and picks it up, without having to interact with any employees. Read more here.

Marketing & Strategy 109

Marketing & Strategy B2B B2B Thought Leadership Trade Show 109

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Marketo Engage. Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Analytics, SEO, and Conversion optimization Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Valasys

APRIL 15, 2024

This targeted approach nurtures leads by providing relevant information and valuable content at the right intervals. Past Interactions: Reference previous purchases or website visits to demonstrate you understand their buying journey and offer targeted support.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Adobe Experience Cloud Blog

OCTOBER 26, 2016

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. However, it can be easy to get lost in the sheer amount of information.

Marketing Automation Services 48

Marketing Automation Services Analytics Automation B2B Thought Leadership 48

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

SalesIntel

MAY 4, 2023

From artificial intelligence-powered chatbots to advanced analytics platforms, these tools can help businesses streamline their sales processes , boost productivity, and drive revenue growth. With its integration with HubSpot CRM, it enables sales teams to manage customer data and track their interactions.

Tools 52

Tools Outreach Marketing Proposals Work Management 52

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Analytics, SEO, and Conversion optimization Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50