The Point
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)
The Point
JUNE 25, 2019
The reasons for this are varied, but many of them center on the quality of the underlying data, and the degree to which information about a particular lead, or opportunity, or closed deal is captured and tracked accurately. Are all of your technologies passing information effectively? How is your lead management process working?
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The Point
SEPTEMBER 19, 2018
A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. Think social media management, content management, marketing automation, reporting and analytics. You don’t have to be a programmer or even a techie.
The Point
NOVEMBER 9, 2010
Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.
The Point
MAY 11, 2015
Where once, good creative was everything, much of being an effective B2B marketer today means mastering relevancy, personalization, segmentation, predictive analytics, even knowing what your customer needs and wants before he knows it. Good content ensures that the information you’re offering is topical and relevant.
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