The Effective Marketer

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Email Adoption High But Lacking Best Practices

The Effective Marketer

Maybe a surprising finding from the research is that despite high adoption, marketers at B2C and B2B companies still don’t use best email marketing practices such as cleaning the database, letting users select what products and services they want information about, and running welcome routines for newly registered users. Online Video.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. This is often the most important piece of information of the whole presentation. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer.

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because you can't beat free marketing training

The Effective Marketer

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Rand’s presentation is engaging and full of great information.

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When Inbound Marketing Goes Wrong

The Effective Marketer

Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. Delivers sophisticated reporting and analytics. Creates new landing pages easily. Shorten sales cycle.

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Deconstructing an Email Marketing Campaign

The Effective Marketer

Leveraging Email Analytics. You can also leverage your email marketing analytics to further enhance your campaign. There isn’t a single email marketing software vendor out there that won’t have at least the simplest of analytics. HTML vs. Text.

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Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

You are giving valuable, relevant information which they will appreciate. Questions that a reader may have such as “why is this information useful?” Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. and “what benefits are there to me?”

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How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. Market Research analytics big data datacracker democratization of data online survey' That story is the democratisation of data.