Sales Engine
SEPTEMBER 13, 2017
Savvy B2B marketers are recognizing the limits of today’s email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. Are you able to get the information you need with minimal clicks?
Sales Engine
AUGUST 22, 2016
“We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”
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Sales Engine
AUGUST 22, 2016
“We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”
Sales Engine
NOVEMBER 3, 2017
Back then, buyers needed Sales to stay informed and make a purchase, and Sales needed buyers to stay employed. Search engines are the new outlets for information, and Sales has less influence. With the right analytical tools, you can quantify your ROI. Today’s B2B Sales Cycle This B2B dynamic has changed, however.
Sales Engine
MARCH 17, 2016
Of course, gathering those insights requires tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand. If you don’t know, then your answer is: Yes, you’re wasting money on branding.
Sales Engine
OCTOBER 1, 2015
For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles. That’s what we mean by actionable sales intelligence , and it’s created over time by using your content to collect information on your prospects and tie it to their lead record in the CRM.
Sales Engine
MARCH 13, 2017
Back then, buyers needed Sales to stay informed and make a purchase, and Sales needed buyers to stay employed. Search engines are the new outlets for information, and Sales has less influence. With the right analytical tools, you can quantify your ROI. Today’s B2B Sales Cycle This B2B dynamic has changed, however.
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