KoMarketing Associates

FEBRUARY 21, 2018

Marketers continue to turn to data and analytics to achieve top objectives, but research shows that they would still like to improve their use of this information. B2B Marketers and Data and Analytics. B2B marketers, in particular, have struggled to advance their data and analytics strategies, according to recent research.

Analytics 138

Analytics Class Marketing & Strategy Customer Surveys 138

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. Additionally, they have a more robust view of their customers and prospects.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

KoMarketing Associates

MARCH 24, 2016

We need those numbers to make informed decisions! One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. I’ve outlined a few below: Restoring a Google Analytics Profile. How do you lose your data?

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. This suggests that there is not a single source of data that marketers can turn to for all of the information they need.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Intent data is generally defined as information that reflects a web user’s behaviors, specifically as it pertains to content consumption.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

DECEMBER 8, 2021

B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. Like organic traffic, this data can be viewed in most search engine analytics dashboards.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 19, 2021

Data, Analytics and Overall Marketing Impact. Research has pointed to marketers turning to data and analytics more frequently. However, previous information seems to indicate that they have been struggling with these resources along the way. About 37% of mid-level marketers said that data hasn’t had the impact they desired.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. Marketers have also been able to provide relevant content for their customers (37%) and measure campaign effectiveness (35%) with this information.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

KoMarketing Associates

JUNE 30, 2020

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. For the remainder of the year, 18% of B2B companies “strongly” expect to boost their investment in data and analytics.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

JUNE 4, 2020

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips. For the remainder of the year, 18% of B2B organizations “strongly” expect to increase their investment in data and analytics.

B2B Sales 156

B2B Sales Paid Search Agency B2B Marketing Companies 156

KoMarketing Associates

AUGUST 31, 2021

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. Finding Value in Social Media Marketing Data.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

JUNE 11, 2012

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. This is compared to just 38% of aspirationals – individuals who are still in the process of harnessing and leveraging data and analytics.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

JUNE 23, 2020

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. Organizations see traditional issues like wasted resources and an inability to rely on analytics. Just 35% of U.S.-based

Personalization 156

Personalization Statistics Differentiation Analytics 156

KoMarketing Associates

AUGUST 19, 2020

It’s where users get the most information and determine if the product or service is right for them. Link the account to Google Ads and Analytics. Linking Optimize with Analytics. Another big benefit of using Google Optimize is its ability to easily connect with Google Analytics. Targeting the Right User. Specific URLs.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

FEBRUARY 22, 2019

As data and analytics become more readily available to marketers, new research suggests that they are using it for multiple purposes. In addition, 89 percent of marketers utilize data and analytics to make strategic decisions, while 76 percent use it for their corporate database/CRM efforts. “The

Marketing Report 151

Marketing Report Touchpoints Advertising Benchmark Analytics 151

KoMarketing Associates

FEBRUARY 19, 2018

As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives. Many of the respondents believed that data and analytics were already giving them strategic advantages. Marketers’ Use of First-Party Data.

High Quality Lead 179

High Quality Lead Efficiency Marketing Report Banners 179

KoMarketing Associates

APRIL 25, 2019

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. About 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

KoMarketing Associates

DECEMBER 20, 2017

Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. billion on omnichannel data – the information used to identify customers and prospects for engagement purposes. billion will go toward analytics, modeling and segmentation.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

KoMarketing Associates

JANUARY 16, 2019

However, a new report suggests that they are still behind in terms of the information they have on hand. Netbase recently published the “2018 Consumer Experience Analytics Report,” and research showed that marketers are getting their data from several places, including social media (68.2 percent), web analytics (66.2

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

KoMarketing Associates

FEBRUARY 20, 2019

As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. About 68 percent are only “somewhat confident.”.

Marketing Report 130

Marketing Report Statistics Demographics Analytics 130

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. Nearly 47% of marketers claim that their information is siloed and difficult to access. The key is making sure that each and every interaction is valuable and relevant by providing your audience with helpful information. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

FEBRUARY 14, 2018

Marketers now turn to data and analytics to get a clearer picture of their target audience, but how are they integrating this information into their overall strategy? This is followed by improving marketing data analytics (45 percent), integrating sales and marketing data (44 percent) and improving the user experience (43 percent).

Planning 161

Planning Banners Marketing & Strategy Analytics 161

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MAY 23, 2018

Although B2B marketers have an abundance of data at their fingertips, new research shows that they are not turning to this information to make informed decisions. In addition, 48 percent of B2B marketers are making decisions based on intuition or personal/company experience, rather than quantitative information and analysis.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Google Analytics.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

APRIL 3, 2017

New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM. Nearly a third (32 percent) also said that they intend to use at least three different third-party sources for analytics in 2017.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

KoMarketing Associates

AUGUST 29, 2019

CDPs are helping marketers reap the benefits of their data, but previous research suggests that many are still struggling to improve their access to useful information. Approximately 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

KoMarketing Associates

DECEMBER 1, 2016

With this information in hand, we know to avoid replicating this material in future content development. The integration of this tag helps mitigate issues with inadvertent indexing of campaign-tracking information or session ID’s in web addresses. The Google Search Analytics Audit. The Google Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

FEBRUARY 13, 2020

About 85% of B2B marketers are now using email marketing software as well, which is second only to web analytics tools in terms of most commonly utilized types of content marketing technology. According to the research, email marketing delivers an estimated $44 for every $1 spent by marketers. Measuring the Most Effective Marketing Tactics.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

KoMarketing Associates

DECEMBER 18, 2017

As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. As B2B marketers look to dive deeper into their data, 54 percent stated that they want to collect more budget information on their contacts.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

KoMarketing Associates

FEBRUARY 19, 2019

Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. Let’s jump in! Now we know. Are any of my pages throwing errors?

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

AUGUST 20, 2019

MIT SMR and SAS conducted the “2019 Data Analytics Report” and statistics showed that back in 2017, about 78 percent of marketers “somewhat” or “significantly improved their access to useful data over the course of 12 months. In 2018, this percentage fell to 76 percent. This percentage also dropped to 43 percent in 2018.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

KoMarketing Associates

JUNE 19, 2017

B2B marketers have been working to maintain the accuracy of data and analytics as they collect more information than ever before. Incomplete data (60 percent) and information residing in separate silos (53 percent) have also been large challenges for B2B marketers.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122