Kaon

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Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development.

Analytics 100
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What customers want from their mobile marketing experience

Kaon

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Tracking every step of the user’s journey (mobile analytics). Analytics is the buzzword of 2016. Check out Kaon Interactive for more information. .

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All Purchase Decisions Are Made By People

Kaon

While some might see these prevailing sentiments in a negative light, says the report, these forces can inform impactful strategies for successful acquisition and retention this year and beyond. For additional information from Kaon Interactive, please visit here. Originally posted on MediaPost.

Purchase 100
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UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

While some might see these prevailing sentiments in a negative light, marketers must understand how these forces can inform impactful strategies for successful acquisition and retention this year and beyond. Here are a few ways that marketers can leverage this knowledge and deliver superior results: 1. Use data, but focus on the person.

Planning 154
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How To: Build loyalty through customer engagement

Kaon

Engagement is all about a bidirectional interaction, wherein the customer is not a passive recipient of information, but rather plays an active role by asking questions, driving the direction of the discussion, and deciding when and where to dive into details. Here are three ways to engage your customers better: 1.

Loyalty 100
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The Three Most Important B2B Marketing Questions for 2016

Kaon

If prospects are drawing the wrong conclusions about our solutions, or not understanding our competitive differentiation, addressing those issues early on in their information-gathering processes is critical to establishing a solid foundation for sales success later. What motivates the customer? What’s best for my career?

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How to Solve the Top 5 Challenges of B2B Sales with Marketing

Kaon

If salespeople can’t distill complex, competitive product and solution information into concise and articulate value propositions, they will not be effective. Cloud technology, CRM systems, data analytics tools, web content management and sales software exist to make the job easier. How will it help prospects do their jobs better?

B2B Sales 113