Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. Cary Fulbright is the Chief Strategy Officer of Attensity , a leading provider of business intelligence, text analytics, and natural language processing solutions.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

JUNE 4, 2015

The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science. Trulia is a home shopping marketplace, focused on giving home buyers, sellers and renters the information they need to make better decisions about where to live.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

APRIL 14, 2014

As marketing analytics and Big Data continue to grow, the task of managing this information increasingly falls upon the Chief Marketing Officer. But is the CMO the right person for the job? The post Is It The CMOs Job To Manage Data? appeared first on. Corporate Marketing Other Interesting Topics'

CMO 100

CMO Analytics Personalization Marketing 100

Crimson Marketing

AUGUST 15, 2014

” Make sure you have the right information to create the most accurate buyer personas. Just make sure to monitor your marketing analytics and see where it takes you.” How marketing can get started: “Big data starts with email intelligence. Justify taking risks for more creative marketing solutions. appeared first on.

Marketing Management 100

Marketing Management Buyer Personas Advertising Agencies Demand Generation 100

Crimson Marketing

JULY 31, 2014

Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. How you engage buyers is based on their recent behaviors “and past experiences with your company, as well as the signals embedded in customers’ mobile or social-media data.”

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

JUNE 23, 2014

With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

AUGUST 19, 2013

The second factor is that the well-known “Big Data” phenomenon is radically changing the competitive landscape for marketers in the following ways: The massive increase in buyer information marketers can gather by participating in social networks. Web analytics alone isn’t enough anymore.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

JULY 18, 2014

Most organizations face challenges in digital marketing in three main areas: thinking that you’ll have a complete buyer data warehouse with your marketing analytics and data discovery information; aligning the varying departments of your organization; testing and learning from marketing intelligence. .

Video Marketing 100

Video Marketing Paid Search Agency Marketing Analytics 100

Crimson Marketing

OCTOBER 5, 2015

Daina is an expert in social performance and digital marketing solutions, business turnaround, global expansion, digital martech, data and analytics, and company culture. Twitter is a global platform whose purpose is to give everyone the power to create and share ideas and information instantly, without barriers.

Organization 100

Organization Budget Programs Barriers Twitter 100

Crimson Marketing

JANUARY 21, 2015

Notable insights include: Drink Global, Act Local: NewsCred client Pepsi regards its website as a publishing platform to express the brand’s values, not as a repository of corporate information. Shafqat is a Media Council Member & sits on the Next Big Thing advisory board for The Paley Center for Media.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

FEBRUARY 9, 2015

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Can marketers deliver amid ongoing performance pressures?” ” The Move Towards Simplifying Marketing.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. You’re doing yourself a disservice not to mine the glut of information you already have on your buyers and use it to power your marketing solutions.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

AUGUST 2, 2013

” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . In our technology and information rich age, it’s key to stay consistent. . “Leverage the data from every customer channel and understand the complete buying process.” ” 3.

Advertising Agencies 100

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 100

Crimson Marketing

AUGUST 19, 2014

run information from 150 million websites and 35 data providers through complex algorithms to tell its clients where to prioritize sales efforts, how to combat attrition and where the greatest revenue opportunities lie. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

DECEMBER 16, 2013

Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency. New channels and technology are changing the way B2B buyers behave.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

AUGUST 4, 2015

Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 1, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. To call today’s buyer well-informed is a dramatic understatement.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. To call today’s buyer well-informed is a dramatic understatement.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. ” Analytics provide insight into your content strategy and help you make any necessary improvements to your initiatives. Determine the one customer segment you want to start with and focus on them first.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

JULY 23, 2015

More information for prospects who are ready to close, but for some reason haven’t. A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel. More target marketing touches to help Sales get a prospect moving.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

MAY 28, 2015

Regardless of the web analytics platform you use, it’s easy to track buyer behavior and use this to drive your marketing campaigns. martech makes it easy to track buyer behavior and inform better marketing campaigns Click To Tweet. Hey, it’s not creepy — it’s diligent marketing. Sort The Data.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

OCTOBER 15, 2015

But you can turn it into a useful source of information and goodwill for your business.” But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” Of course it is. ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. You’ll be able to see information such as: age, sex, browsing preferences (desktop or mobile), location, and site behavior. Lead Generation. Customer Retention.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

OCTOBER 27, 2015

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. She offers her prioritization of the three key aspects of a good marketing information system. Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

SEPTEMBER 16, 2014

Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JUNE 6, 2013

6: information where you are. #7: “You must employ analytics to make sense of all the data available online as well as using tools to analyze unstructured data, including images.” . #2: data. #3: 4: social media. #5: 5: increased usage. #6: 7: wearables/ drivables. #8: 8: knowledge gap. #9: 9: advertising opportunities. #10:

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

APRIL 29, 2013

My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. Show your committed to your cause by being informed.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. “Gut feel” fits together the contextual information we don’t yet know we know into that “flash” of insight or inspiration. .

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

NOVEMBER 26, 2013

Better marketing analytics can improve the returns 10-20%: $100-$200 billion. According to a survey of chief marketing officers: 63% of projects do not use marketing analytics to inform decisions. CMOs are In a Pressure Cooker. Marketers Aren’t Using Data Enough. 82% of companies achieve above 5% profit improvement.

CAN-SPAM 100

CAN-SPAM Mobile Marketing Marketing Mix Customer Surveys 100