Cintell

APRIL 30, 2019

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

MARCH 14, 2016

Instead, it means including information such as technologies in use, executive staffing changes and current projects underway. As consumers, we know credit card companies track our purchases and use this information to segment us towards future promotions.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

OCTOBER 23, 2017

These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement. Your buyer personas will inform social advertisements that allow you to find customers based on their demographics and interests. Use personas to inform strategy.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

MARCH 20, 2015

Ardath made the difference clear, saying “when you consider the information included in some B2B personas, you ask yourself, why does it matter that they drive a red corvette, are married with two kids, and live in an apartment in the city?”. Where do you go for information?” Asking “do you read the Wall Street Journal?

Research 100

Research Work Management Buyer Personas Advertising Agencies 100