B2B Marketing Traction

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. Didn’t get the information they needed?

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How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

The answer is Google Analytics. All websites should have Google Analytics installed. It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better. How do I exclude my own employee traffic to the website?

Analysis 100
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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100
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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic.

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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing. Persuasive. Marketing has always required persuasion. Change Agent. Change isn’t easy for organizations.

CMO 100
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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.) So how do you make sure your information is presented well on mobile devices? This information can help you decide when to address the issue. Execute and track results.

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Contact us today for more information on how we can help you with your marketing needs. Or, have you been hiring more specialists?