Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Additionally, only 27% claim that their organization has exceeded their expectations when it comes to providing real-time data access.

Analytics 232

Analytics Statistics Validation Acquisitions 232

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Vision Edge Marketing

APRIL 16, 2024

CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Sprout Social

AUGUST 17, 2022

Likewise, native social analytics primarily focuses on direct @mentions and @tags. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. The platform also uses hashtag analytics to highlight influential accounts, posts and conversations around any given topic.

Social Media 125

Social Media Tools Campaigns Media 125

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 105

Marketing AI Analytics B2B Marketing Lead Ranking 105

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

SendX

AUGUST 20, 2020

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. Average click-through rates vary depending on the industry.

Analytics 195

Analytics Conversion Tips Click Rate 195

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. This methodology will enhance strategies and achieve maximum ROI.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. Getting started with Google Analytics 4. What is UTM?

Marketing Analytics Tools 105

Marketing Analytics Tools Tagging Analytics Google 105

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Navigate the Channel

JULY 18, 2023

Industries with Effective E-mail Marketing In terms of which industry sectors excel in e-mail marketing , the following categories were identified as performing well: 56% responded that online retailers excel in e-mail marketing. 45% retain the information for later reference. 53% save the e-mail as a reference for future use.

Product 65

Product Ad Building CTR Allocation 65

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. The content of your relational email should be inspiring, informational, or educational.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. Feel free to use a term or two in your next workplace conversation or night out.)

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics?

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Unbounce

JULY 5, 2023

Specifically, AI analytics. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!)

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Zoominfo

FEBRUARY 13, 2021

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. He strongly believes in aligning data and analytics strategy within marketing departments.

Analytics 100

Analytics Business Digital Transformation Merchandising 100

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Valasys

APRIL 8, 2024

To discover tips from industry leaders on maximizing event tech, we’ve consulted experts who excel at leveraging technology to deliver events. With a range of options on the market, it can be daunting to make an informed decision.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. But that’s missing the forest for the trees.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Martech

SEPTEMBER 19, 2022

The arrival of Google Analytics 4 has people understandably nervous. In Universal Analytics goals measure a completed activity. These are user defined and can be things like making a purchase, completing a game level or submitting contact information. In Google Analytics 4 goals are now called conversions.

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Google Paper 96

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

KoMarketing Associates

APRIL 30, 2020

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. Organizations see traditional issues like wasted resources and an inability to rely on analytics. However, it also affects the organization in terms of its key initiatives.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. This guide will give you all the information you need. An introduction to hashtag analytics. Advanced social media analytics.

Social Media 121

Social Media Analytics Media Template 121