Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Zoominfo

FEBRUARY 13, 2021

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. He strongly believes in aligning data and analytics strategy within marketing departments.

Analytics 246

Analytics Business Digital Transformation Merchandising 246

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Marketers Still Lacking High-Quality Data and Analytics. Furthermore, just 48% had technology in place that was dedicated to analytics.

Analytics 253

Analytics Validation Barriers CMO 253

Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 322

Planning Analytics Enterprise Management Work Management 322

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113

Analytics Enterprise Management Work Management Business 113

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 92

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 92

KoMarketing Associates

MAY 18, 2022

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Salesforce Marketing Cloud

APRIL 15, 2022

There are many opportunities now for utilities to offer greater value to their customers, and utility analytics are key to uncovering them. Today, achieving net zero emissions introduces a new challenge for utilities and their commercial and industrial (C&I) customers. Is your utility ready for the new energy economy?

Analytics 98

Analytics Burn Rate Budget Programs Transparency 98

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least. “I

Marketing Analytics Tools 110

Marketing Analytics Tools Analytics Google Stats 110

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. That’s when you know you’ve hit the bullseye.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Why we care. Major challenges. Get MarTech!

Spending 143

Spending Analytics Work Management Marketing Management 143

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. Understood? Tone) Please keep answers simple.

Acquisitions 88

Acquisitions Marketing Budget Analytics Allocation 88

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Overall, just 45% of respondents claimed that they have established data preparation processes, and only 48% have technology dedicated to analytics.

Analytics 232

Analytics Statistics Validation Acquisitions 232

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

SEPTEMBER 26, 2022

Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector. Heather dives into how she approaches social strategy, and the 5 biggest social media mistakes you don’t want to make! Heather has a M.S.

Content 174

Content Youtube Social Media Planning 174

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Marketing Insider Group

FEBRUARY 12, 2018

Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 times more likely to experience above industry average revenue growth rates. times more likely to be positioned as an industry leader. Prescriptive analytics defines it.

Analytics 280

Analytics Marketing & Strategy B2B Marketing Marketing 280

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. This methodology will enhance strategies and achieve maximum ROI.

Work Management 123

Work Management Marketing Management B2B Marketing B2B 123

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 105

Marketing AI Analytics B2B Marketing Lead Ranking 105

Industrial Marketer

NOVEMBER 5, 2022

Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big deal. For many marketers, Google’s current version, known as Universal Analytics (UA), is all they know. In fact, you have heard about some of the GA4 changes, and you may.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Marketing & Strategy 98

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. Getting started with Google Analytics 4. This is part 7.

Marketing Analytics Tools 106

Marketing Analytics Tools Tagging Analytics Google 106

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Navigate the Channel

JULY 18, 2023

Industries with Effective E-mail Marketing In terms of which industry sectors excel in e-mail marketing , the following categories were identified as performing well: 56% responded that online retailers excel in e-mail marketing. Conclusion The impact of e-mail marketing in the building products industry is significant.

Product 65

Product Ad Building CTR Allocation 65

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. It notifies you automatically about these via the Insights dashboard, within the Analytics platform. To see insights, go to the Analytics home page and scroll down to the Insights section. Dig deeper: 3 ways to do segmentation in Google Analytics 4.

Marketing Analytics Tools 115

Marketing Analytics Tools Analytics Google Segmentation 115

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Mass Analytics

JUNE 16, 2022

One of the first events of the day was a roundtable hosted by Mass Analytics. Dr. Ramla Jarrar, the CEO of MASS Analytics, had the pleasure of welcoming Nick Bridden, Head of Global Commercial & Digital Analytics at Reckitt, as a chair of the roundtable. Partnerships are Key.

Analytics 52

Analytics Advertising Agencies Paid Search Agency Privacy 52