DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [Analytics, iHance] B2B Lead Management Market Heats Up
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Now, the former type of tool has traditionally (and it's a brief tradition!) Here’s the problem. Lots of stuff, huh?
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [Analytics, iHance] Demandbase: A New Twist In The Lead Management Automation Market
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Feel free to chime in if I did.