BOP Design

DECEMBER 11, 2018

A good place to start is with Google Analytics since you can track the majority of traffic to the website, behavior of website visitors, and website form submissions/events. At least several times a month, the sales team gets feedback from a prospect that the white paper was super helpful in choosing the right CPA.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Ranking 101

nDash

MAY 26, 2022

eBooks, guides, and white papers. Here are some suggestions: Analytics Tools. Marketers can use analytics tools to measure website traffic, analyze target audience behaviors, and research customer preferences—these insights guide marketing teams during demand generation and lead generation efforts. Google Analytics.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hubspot reports that short-form videos have the highest ROI of all social media content. Brand humanization. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ATAK Interactive

JULY 21, 2020

We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!). Analytics tools that track which pieces of content resonated with your buyers and how many seconds they viewed each page of a proposal. LinkedIn Sales Navigator.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. HubSpot is also scalable. Target Audience.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

DECEMBER 2, 2019

It pulls your entire content inventory or library, including all your blogs, ebooks, white papers, videos, newsletters, and more, allowing marketers to organize, categorize, and optimize a truly tailored content experience for your buyers. Uberflip is a tool designed to help marketers do just that.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. White papers: 55% (compared to 60% in 2020). HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ATAK Interactive

JULY 21, 2020

HubSpot is one of the top sales enablement software (and the one we use!). Analytics tools that track which pieces of content resonated with your buyers and how many seconds they viewed each page of a proposal. HubSpot Integration to organize your pipeline and track accounts you connect with. LinkedIn Sales Navigator.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

ClickZ

JUNE 27, 2019

But a recent study by Hubspot found that 40% of salespeople are still using these outdated tools when a more sophisticated tech stack could give them much more time to focus on selling. If your team is still one of those relying on Excel and Outlook for your analytics, upgrading to AI technology could cut down on many of these errors.

Work Management 99

Work Management Forecasting Ideal Customer Profiles Marketing Management 99

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech

MAY 25, 2022

According to Scott Brinker, VP of platform ecosystem at HubSpot, there are 9,932 martech solutions on the market — a 24% increase from 2020. It even connects to your CRM and your analytics dashboard. In other words, you need to take a holistic approach to technology deployment — and that encompasses your customer’s brain. .

Optimization 111

Optimization Trigger Marketing Email Marketing Video Marketing 111

NuSpark Consulting

FEBRUARY 18, 2016

Hubspot has a great blog post on mapping lead nurturing content here How to Map Lead Nurturing Content to Each Stage in the Sales Cycle which you should read for more detail, but it’s a simple process. Analytics Can Help. Alternatively, you can use Google Analytics > Audience > User Flow to observe the visitor paths.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Content Standard

JULY 11, 2019

Second, everyone who signed up received an exclusive, short white paper that offered additional context, stats, and information from the talk. HubSpot offers a great tip: Set clear KPIs. Not too long ago, I logged in to a healthcare analytics webinar to learn more about the latest technologies.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Valasys

DECEMBER 18, 2019

Leveraging an exclusive, well-researched & diversified content strategy Valasys Media has a treasure-throve of content in the form of top stories, journals, white papers, case studies & e-books. HubSpot Blog: HubSpot was founded in the year 2006 & is amongst the best B2B marketing blogs for entrepreneurs to follow.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Work Management 59

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

nDash

DECEMBER 14, 2020

I’m an expert in keywording, Google Analytics, and SEO, and I refuse to stop learning how to improve. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Both strengths combine with excellent analytical writing.”. AI and machine learning .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Biznology

JULY 18, 2016

A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. Those prospects should get a CTA that leads them to the next step of engagement. (A Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

FunnelEnvy

APRIL 18, 2022

Here, the most common examples include someone signing up for your email newsletter or filling out a form to download a longer lead magnet such as an eBook or white paper. Source: HubSpot. Sales qualified leads (SQLs) are the next step beyond an MQL. A higher velocity is obviously better.

BANT 78

BANT Lead Ranking Inbound Marketing Marketing Qualified Leads 78

ATAK Interactive

JULY 21, 2020

We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!). Analytics tools that track which pieces of content resonated with your buyers and how many seconds they viewed each page of a proposal. LinkedIn Sales Navigator.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

PureB2B

JULY 18, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. An 11-blog per month target can help increase your lead volume by up to 4X, while increasing traffic by up to 3X, according to a Hubspot Benchmarks report. Free e-books or White Papers. Free tool for the job: WordPress.

Lead Generation 79

Lead Generation Lead Ranking Lead Scoring Paid Search Agency 79

PureB2B

JULY 17, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. An 11-blog per month target can help increase your lead volume by up to 4X, while increasing traffic by up to 3X, according to a Hubspot Benchmarks report. Free e-books or White Papers. Free tool for the job: Wordpress.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 59

Optinmonster

SEPTEMBER 18, 2020

This content could be just about anything: articles, videos, white papers, etc. When you gate content, the data you collect on your audience (for example, via email marketing and analytics ) can help you understand them better. You’ll be able to do this: In Google Analytics. Let’s get started!

Lock-In 95

Lock-In Conversion Top of Funnel Marketing Automation Services 95

Valasys

JUNE 13, 2019

Source: HubSpot). 45% of the marketers have gained customers through LinkedIn (Source: Quick Sprout) & 65% of the B2B companies have acquired customers through LinkedIn paid ads (Source: HubSpot, 2018). Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Reporting & Analytics Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

ClearVoice

AUGUST 17, 2020

In HubSpot ‘s ‘The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence’ a marketing strategy is defined as the tool that defines a specific goal in an achievable way. What gives? Do you have a strategy in place? Defining and developing a voice.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Biznology

JUNE 25, 2014

Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? Have you obsessively counted characters for the title of your post, and then rushed to try to produce a graceful composition fulfilling your title’s promise? Most are utter rubbish.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

MARCH 19, 2020

While a certain publication you want to partner with might not be looking for an article that spells this out in a lengthy, detailed how-to guide, you could write a higher-level article for that publication that links to a white-paper on your site that dives deeper into the process of developing an effective content marketing strategy.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. HubSpot shares that 88 percent of B2B marketers are using custom content to engage with their customers at various stages in their marketing funnels. Why do it online? More on that later.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Marketing Insider Group

AUGUST 3, 2015

A sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. Content that is most relevant to the buyer at this stage would help him weigh his options such as comparison white papers, expert guides, webinars, videos, etc.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Optinmonster

FEBRUARY 21, 2024

He got Hubspot VAR Inbound Marketing certified, Google AdWords and Google Analytics certified, Hootsuite certified, and completed about 3-4 other marketing-related educational programs. The lead magnets included educational ebooks, webinars, checklists, and white papers.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Albacross

NOVEMBER 4, 2021

Buyers are searching for your products before they come inbound – reading a blog post, downloading a white paper, and checking similar use cases online. For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52