Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SmartBug Media

DECEMBER 3, 2020

er, well, at least as old as 2016 when the integration was first made available: the partnership of HubSpot and Microsoft Dynamics. But if you’re looking for cleaner data, breaking down data and people silos, and improving your segmentation, the HubSpot and Microsoft Dynamics integration should be on your short list to set up.

Hubspot 75

Hubspot Customer Satisfaction Paid Search Agency Case Studies 75

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Still, many of these offerings have predictive analytics to help you make decisions. Use a CRM with built-in predictive analytics to gain deeper insights into your customers and their patterns.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? While they may offer reporting and analytics as part of their platform, this is not a core capability.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Whenever I am asked what has changed over this time my answer is quite simple – “everything”!

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Marketing Insider Group

JUNE 19, 2023

Check beyond the “Blog” or “Case Studies” pages of a domain. Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. One study projected that this fledgling industry will grow at a CAGR of 37.3% Create your own templates and checklists, or find ready-to-use templates and checklists on HubSpot, CoSchedule, or Hootsuite. I have the solution.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Now, apply data analytics. Additionally, tools like Salesforce and Hubspot make detailed metrics accessible. There might be a bottleneck.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Here we go! Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Our focus when compiling this list was on the HubSpots and Adobes of the world. 1: Hubspot Marketing Hub. Hubspot Marketing Hub is a suite of tools and data rolled into one platform.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. There are three most popular and reliable CRMs for B2B businesses – Hubspot, Salesforce and Leadsquared.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. With multiple different tools to choose from, it’s difficult to find the right one for your requirements.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. HubSpot Sales Hub: Provides built-in automation features for tasks like email follow-ups and data entry.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Scoop.it

OCTOBER 5, 2023

A study by Alterra Group found that 97% of marketers said ABM had a higher ROI than other marketing strategies. In another study by ITSMA, 85% of marketers said ABM provided significant benefits to their organization. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Marketing Insider Group

AUGUST 18, 2020

Studies have shown that companies with “good” sales-marketing alignment achieve. Again, a common choice here is HubSpot CRM, which has been built from the ground-up to seamlessly move between inbound marketing and core sales functions. HubSpot reported that 26% of marketers failed in finding the right technologies to fit their needs!

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Top Rank Marketing

FEBRUARY 7, 2024

That same study found that approximately 70% of businesses planned to increase their software investments in 2023. According to the report, marketing technology and data analytics mastery have emerged as top priorities for CMOs, with 49% emphasizing its importance in 2023.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Marketing Insider Group

JUNE 7, 2023

Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage. However, we find that you can gauge your progress much easier using analytical tools. SEO will never be a set-it-and-forget-it part of your marketing plan.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Vision Edge Marketing

APRIL 25, 2023

According to a study by McKinsey & Company , companies that consistently innovate their product and service offerings achieve higher revenue growth than their peers. Hubspot is an example of a B2B company that is known for its customer-centric approach. Developing new products and services is often a big investment.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Stevens & Tate

FEBRUARY 6, 2019

In fact, a recent study showed that pop-ups convert 1375 percent better than traditional opt-in forms. If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature. Lead Flows are HubSpot’s version of pop-up ads. What Is Lead Flow?

Conversion Rate 45

Conversion Rate Hubspot Conversion Leads 45

Hubspot

OCTOBER 10, 2018

That’s what web form analytics tools are for — they help you maximize the impact of your web forms through optimization efforts, in-depth tracking and form insights. 10 of the Best Form Analytics Tools in 2018. 10 of the Best Form Analytics Tools in 2018. Here’s our list of the top ten best form analytics tools of 2018.

Analytics 65

Analytics Budget Programs Tools Best Practices 65

Vision Edge Marketing

OCTOBER 25, 2022

A HubSpot statistic suggests that it takes an average of 18 touches to actually connect with a prospect. VisionEdge Marketing, founded in 1999, helps our customers solve the most difficult challenges when it comes to using data, analytics, process, and measurement to accelerate growth, create customer value, and improve performance.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Course Duration: 350 hours.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

SalesGrape

SEPTEMBER 26, 2023

The Power of Data-Driven Lead Generation Data-driven lead generation refers to the practice of leveraging data and analytics to identify, target, and engage potential customers more effectively. Statistics : A report by HubSpot states that companies using lead scoring see a 77% increase in lead generation ROI.

Telemarketing 73

Telemarketing Lead Ranking Lead Generation Lead Scoring 73

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

SmartBug Media

JANUARY 4, 2021

Let’s take a closer look at the top benefits of using HubSpot’s Sales Hub at the enterprise level. According to studies outlined in Forbes , sales reps spend, on average, less the 36 percent of their time selling and less than 18 percent in a customer relationship management (CRM) tool. Benefit #3: Analytics and AI.

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96