Martech

MARCH 22, 2024

However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Producing varied character descriptions for storytelling. Popular AI tools for reporting and analytics: Funnel.io Creating unique visuals or graphic elements.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Heinz Marketing

SEPTEMBER 21, 2018

See my inaugural post “ Storytelling with Data – Starting with Why and How. I have not been around all that long (I am only 7 in human years after all), but what I have seen is that most businesses are not very sophisticated in their data analytics and reporting to get to prescriptive analytics. So, how do we get to What ?

Storytelling 62

Storytelling Bandwidth Budget Programs Amazon 62

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Do more virtual events.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Valasys

JULY 31, 2023

Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance. Insights from data analytics enable data-driven content optimization and decision-making. Comprehensive analytics help you refine your content approach and optimize future content creation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Analytics and intelligence platform Sumo Logic is a great example of how to leverage case studies to build social proof. Quick Takeaways.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

DECEMBER 6, 2018

Used creative and analytical skills to craft compelling content and refine content marketing strategies. Seeking a position as a Junior Growth Marketer to help HubSpot scale freemium marketing efforts and boost free product signups. Lead Sprout Social’s social analytics team and doubled video views and cut CPM costs by 40% this year.

Impressions 88

Impressions Examples Cost Per Thousand CPM 88

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. Similar to the very popular Spotify Wrap, it’s instead a round-up of the user’s LinkedIn analytics. Hubspot does this with its “Make My Persona” content.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Google Analytics. 7. Carla Johnson. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Litmus

FEBRUARY 8, 2024

According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. You’ll never remove the human element from AI marketing because humans are the storytellers who provide empathy and emotion that AI-powered tools lack. Email ROI generates $36 for every $1 spent. That’s a winning combination.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Sprout Social

APRIL 12, 2022

The internet and social platforms are vital tools for storytelling, brand management and connection. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. How data and analytics impact public relations. versus 2.87 on a five-point scale).

Public Relations 106

Public Relations Stats Work Management PR 106

Tomorrow People

MARCH 23, 2021

So, how can you know which analytics metrics are most important for you to focus on? Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. But now more than ever, you are responsible for business results.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. Analytics, SEO, and Conversion optimization Blogs. TopRank Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Zoominfo

OCTOBER 5, 2021

Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. B2B Marketing Blogs. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot. Use Storytelling in Your Marketing. Funnels can lose momentum.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Marketing Insider Group

NOVEMBER 16, 2021

Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Just because you can deliver a report, metric, or measurement, don’t forget that you need to meet the needs of your stakeholders – and NOT what you can deliver for reporting and analytics. ABM is the new Black — or is it the new Pink?

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech Advisor

AUGUST 16, 2019

Access to these AI-powered smart analytics allows marketers to craft targeted and personalized campaigns that truly speak to consumers and reach them via the channels they use. According to HubSpot , 61% of marketers want to improve SEO and their organic presence. Todd Grossman , Talkwalker CEO, Americas.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

ClearVoice

FEBRUARY 16, 2020

A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning. You can choose a course narrowed in on content marketing , SEO marketing, analytics, digital media, and more, or go for a more generalized choice. Price: ~$12,552 per year.

Course 101

Course Training Work Management Planning 101

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Inbound Marketing Certification " by HubSpot Academy. HubSpot Academy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. It’s not just your internal analytics and customer data you can use to dream up a successful marketing campaign. Quick Takeaways: Data storytelling reaches both emotion-driven and reason-driven audiences. I can see your reaction now. Internal Data.

Storytelling 337

Storytelling Case Studies Paid Search Agency Top of Funnel 337

The Lead Agency

FEBRUARY 8, 2023

Optimising web and app performance through tools such as Google Analytics Intelligence, which leverages machine intelligence to simplify large data sets into insights that are easy for marketing and management teams to understand and act upon. Despite common misconceptions about AI replacing human intelligence, it actually complements it.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Contently

JANUARY 23, 2020

Second, there will be some companies that want to keep their data private and/or want to access analytics. HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers. With this setup, Tableau encourages a slice of their target audience to upgrade.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

ClearVoice

JULY 22, 2019

In this article, we will provide a brief review of the three best email tracking apps available today — namely HubSpot, SalesHandy, and Mailtrack — highlighting the different strengths and limitations of each. This activity is then stored in your HubSpot CRM. Top 3 email tracking apps: pros and cons.

Email Marketing 76

Email Marketing Planning Best Practices Work Management 76

nDash

SEPTEMBER 13, 2019

The HubSpot Certification Process. Storytelling. Storytelling is the most effective way to tell your audience about the value and the mission of your business across a variety of channels. I also find digital storytelling to be the best way to make an authentic connection with your target audience. So why not get started?

Top of Funnel 40

Top of Funnel Contingency Planning Planning Content Marketing 40

nDash

SEPTEMBER 13, 2019

The HubSpot Certification Process. Storytelling. Storytelling is the most effective way to tell your audience about the value and the mission of your business across a variety of channels. I also find digital storytelling to be the best way to make an authentic connection with your target audience. So why not get started?

Top of Funnel 40

Top of Funnel Contingency Planning Planning Content Marketing 40

nDash

SEPTEMBER 13, 2019

The HubSpot Certification Process. Storytelling. Storytelling is the most effective way to tell your audience about the value and the mission of your business across a variety of channels. I also find digital storytelling to be the best way to make an authentic connection with your target audience. So why not get started?

Top of Funnel 40

Top of Funnel Contingency Planning Planning Content Marketing 40

Hubspot

JUNE 6, 2019

Additionally, it spans so many diverse tasks, ranging from number-based activities like tracking analytics, to creative jobs such as designing graphics. For example, HubSpot's social inbox tool helps you prioritize your social media interactions, and graphic design website Canva saves your designs so you can go back and edit them later.

Social Media 78

Social Media Budget Programs Tools Media 78

Hubspot

JANUARY 5, 2021

See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. "The With music playing a key role on the app, marketers should use music as a storytelling element in their videos. Magisto by Vimeo.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

SmartBug Media

JULY 28, 2023

Leverage data analytics and customer segmentation to identify patterns and trends that can guide your lead identification process. Then, incorporate these insights into your sales messages by using persuasive language, storytelling, and relatable examples.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Hubspot

JANUARY 27, 2020

Additionally, I've found a simpler sign — if you notice data cherry-picking and storytelling frequently (and on purpose), that's a strong symptom of underlying success theater. Our team at HubSpot places a huge value on learning, and not just on reporting our wins week-over-week. Write About and Share Failed Experiments.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Huptech Web

DECEMBER 14, 2023

Instagram comes in second with 76%, followed by LinkedIn (59%) and Twitter (53%) (Social Media Examiner) The top 3 ways marketers focus their social media content is around teaching (61%), storytelling (58%), and inspirational posts (53%) (Sprout Social) Headlines in the form of a question tend to receive 23.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

OCTOBER 17, 2018

Plus podcast analytics are a little behind the times still so you get less insight into what’s actually resonating in a show. Purpose: Use storytelling and guest selection to advance HubSpot’s point of view. With Weird Work, we tried our first attempt at monetizing a podcast by running HubSpot sponsor ads amid the content.

Paid Search Agency 65

Paid Search Agency Storytelling Hubspot Advertising Mediums 65