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What’s the Difference? Hubspot Web Analytics vs. Google Analytics

SmartBug Media

And when it comes to reporting, especially with regard to inbound marketing, there are essentially two commonly used platforms: HubSpot and Google Analytics (GA). If you really want to dig deep into conversions, you’ll want to use Google Analytics and work with a developer or company that can set up proper tracking codes.

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AI and marketing: What the stats show

Martech

There are a lot of stats out there about marketing and artificial intelligence. AI adoption by marketing Here it’s useful to look at older stats to see how quickly things have changed. HubSpot 2023 ). The post AI and marketing: What the stats show appeared first on MarTech. Unfortunately, many of them are (gasp!)

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. HubSpot ). This was the 15th and FINAL post of the Spectacular Springtime of (Digital Marketing) Stats series on Webbiquity and elsewhere. #1: 10: Enterprise vs. . #2:

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

Combining AI and other advanced analytics techniques to improve decision-making. HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. The post Content Marketing in 2023: 35 Stats You Should Know appeared first on ClearVoice. Gartner ) The AI market size value will reach $196.63

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10 Interesting Digital Marketing Stats

Navigate the Channel

Hello, Google Analytics. According to HubSpot , gated content is a way to drive lead generation, as the content viewer must supply an email or other contact information to access it. HubSpot advises marketers to consider the content type, also. The post 10 Interesting Digital Marketing Stats appeared first on ER Marketing.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Still, many of these offerings have predictive analytics to help you make decisions. Use a CRM with built-in predictive analytics to gain deeper insights into your customers and their patterns.