TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

SmartBug Media

AUGUST 27, 2021

Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”. Use HubSpot Ads Software to make reporting easy. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. For it to be considered dwell time, on the other hand, the user needs to click on a page from the SERP, stay a while, and then either clicks back to the SERP or otherwise exits the page.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Put Your Videos to Work. Increase Traffic.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot. Another way to look at the customer journey is as a flywheel instead of a funnel.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. HubSpot Marketing Hub. The HubSpot Marketing Hub's suite of features can assist with your audience targeting efforts.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Valasys

AUGUST 10, 2023

The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs. It passes authority to your updated content making it easier to rank on SERPs.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). For example, HubSpot's socials do both. This is done by referencing the search queries your customers type in on Google.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Navigate the Channel

JANUARY 2, 2023

According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. To learn more, go to HubSpot’s customer onboarding journey info. Is it a re-engagement journey, where your goal is to bring one-time customers back to your website or before they abandon your products or services?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

JULY 22, 2020

A social media marketing agency, for example, might use keywords "marketing industry," "social media agency," "social post scheduling," and "social network analytics.". For instance, assigning negative keywords makes your content show up on more relevant SERPs.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

APRIL 21, 2020

Review your analytics and look for the posts that are generating the most views, shares, and leads, to determine how you can replicate that success. For instance, use web analytics to identify your blog's sweet spots. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source.

Tips 69

Tips Content SERP Custom Publishing 69

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Since the first time it was tested in August 2015, SERPs with PAA questions have grown between 40 and 42%. Our other suggestions for the best tools to use for content marketing include HubSpot , Google Analytics , Ahrefs , and Grammarly.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

SmartBug Media

DECEMBER 19, 2022

In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority is not a Google ranking factory and has no effect on the SERPs.”.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

APRIL 23, 2020

If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. You get the idea.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Valasys

MARCH 5, 2020

Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision. Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. Data analytics and SEO strategies can help ensure content stays relevant to the user’s interests and needs. In summary, while outboard marketing is general in nature, you can still use modern analytics and strategy to inform your advertising.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). With DealSignal, you have all your customer data in one place.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” HubSpot Sidekick. HubSpot’s Sidekick tool allows us to get real time notifications when emails are clicked or opened. What is it? Followerwonk.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Outgrow

MARCH 18, 2020

Previously, we have discussed tools that integrate with marketing giants like HubSpot and Zoho. With offerings like SEO optimization, SERP friendly blog, inbuilt blogging tools, and superfast site speed, your eCommerce is just a Google away for consumers. Oh wait, let us rephrase. Lightspeed For eCommerce. Measure With Cyfe.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Set Up Google Analytics and Tracking. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Related: How to Get the Most Out of Your Marketing Analytics. Getting a leg up on analytics will enable brands to meet buyers through any point in the customer journey.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Stevens & Tate

JULY 24, 2020

If you have a strong SEO strategy in place, your website will receive more exposure on Google’s SERP (search engine results page). To receive the most exposure on Google’s SERP, you will need to rank high on their page. Many businesses will begin searching for information or solutions through Google.

B2B Marketing 66

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 66

The Lead Agency

APRIL 14, 2024

Tools like Google Analytics and Tag Manager allow marketers to measure virtually every aspect of their campaigns, providing insights that can drive better decision-making and optimise marketing spend for the best ROI. As seen on the left in the image above, Google Analytics alone provides access to 22 different reports.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

MARCH 18, 2020

To help small teams, social media management software provides marketers with the tools they need to execute an entire social media strategy, such as the tools within HubSpot's Marketing Hub. When building this team, make sure that your content creators are familiar with online management software, like HubSpot's Marketing Hub.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Hubspot

JANUARY 4, 2021

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. If a user stays on a page for a long time before bouncing back to the SERP, then that page is likely more valuable than others. These tools keep users engaged.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

NOVEMBER 11, 2020

Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). Why they matter. What metrics to measure. Let's dive deeper on this.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. A simple, free option is HubSpot Marketing Free.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101