Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack. Contents 1.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. Price explains, "With analytics that go beyond opens and clicks. Do buyer persona research.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Seismic

NOVEMBER 8, 2021

Seismic’s AI-powered platform surfaces hyper-relevant content you can use to connect with prospects, and when combined with the HubSpot CRM, reduces time spent on sales activities and research. Benefits of using AI-powered sales enablement tools with the HubSpot CRM. Accelerate sales pipelines. Increase sales productivity.

Hubspot 59

Hubspot Marketing Analytics Tools Sales Cycle CRM 59

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Hubspot

FEBRUARY 6, 2020

As a marketer, this information keeps pretty consistent with prior research. Ultimately, the two things to keep in mind when sending email campaigns is to align them to your target audience's routines and track analytics to collect research for next time. when I typically open them. Ideally, you can't have one without the other.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Whenever I am asked what has changed over this time my answer is quite simple – “everything”!

Work Management 363

Work Management Marketing Management Analytics Webinar Metrics 363

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

MAY 17, 2021

While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Not using analytics. Focusing on selling products rather than helping your audience.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Webbiquity

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits. How do you know your tactics are working? Timely: Setting a timeline is very important.

Social Media 313

Social Media Social Marketing Planning Tips 313

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Keywordinsights.ai for trending keywords in search.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I’ve been a part of a number of marketing technology startups, like analytics for small business marketers, and A/B testing for large enterprises.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Optinmonster

APRIL 4, 2024

HubSpot HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered. HubSpot’s email marketing works for all content creators, but its focus is on businesses. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Top Rank Marketing

FEBRUARY 7, 2024

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. According to the report, marketing technology and data analytics mastery have emerged as top priorities for CMOs, with 49% emphasizing its importance in 2023.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Webbiquity

AUGUST 13, 2019

Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

sagefrog

APRIL 2, 2024

MarTech’ s advantages range from analytics and automation to customer relationship management (CRM) platforms and machine learning capabilities, generative AI, and more tools constantly being developed to make engaging and converting leads into loyal clients an increasingly streamlined and effective process. SparkToro 3. LeadLander 7.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. Databox -- mobile analytics. We believe the world has changed.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Create your own templates and checklists, or find ready-to-use templates and checklists on HubSpot, CoSchedule, or Hootsuite. I have the solution. Some popular AI content marketing tools are MarketMuse, Frase, and Clearscope.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Stevens & Tate

AUGUST 9, 2022

HubSpot is a marketer’s dream program. Whether it be for creating inbound content, social media uploads, or advanced automation HubSpot knows what tools a marketer needs. HubSpot has features that allow you to keep track of all social media posts, interactions, and total social media leads. .

Tools 122

Tools Brand Identity Branding Hubspot 122

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. Content personalization solutions include PathFactory and On24.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Envy

NOVEMBER 8, 2021

How to research topic clusters for inbound marketing B2B. The topic cluster tool on HubSpot. There’s a great tool from HubSpot which helps you map your content plan, check that all your cluster posts line up with each other, and helps you track performance so you can fine-tune it. You’ll see reports like these.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Only B2B

MARCH 13, 2024

Consider the time and resources spent on research, writing, editing, and design. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role. Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Valasys

JULY 31, 2023

Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance. Insights from data analytics enable data-driven content optimization and decision-making. Comprehensive analytics help you refine your content approach and optimize future content creation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Hubspot Properties has a feature that highlights each known contact’s interaction with your brand. Become more relevant.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. We find it is OK to use for helping create outlines, dig up research, and give you a starting point.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SalesIntel

DECEMBER 6, 2023

As per research , administrative tasks are responsible for 14.8% These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. Sales development reps use on average six tools. of the effectiveness drain.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97