SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Sage Marketing

MARCH 17, 2022

HubSpot is a CRM platform that incorporates marketing, sales and services, which provides you with all the tools you need to build an amazing customer experience, and not least for your business’ leverage. 7 HubSpot Facts Not Everyone Knows: Using HubSpot increases lead generation by 78%. Impressive, right?

Hubspot 52

Hubspot Work Management Paid Search Agency Marketing Management 52

SalesIntel

AUGUST 21, 2023

That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. In this article, we’ll look at the benefits of personalization, some best practices, and more. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. More than half (55%) expected their budgets for trade shows and in-person events to increase. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Only about 25% of generated leads qualify as MQLs [source: HubSpot]. Lead Quality Issues: Not all leads are created equal.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

nDash

MAY 26, 2022

For example, Gartner’s research reveals that 44% of millennials prefer not to work with sales reps in the B2B space – suggesting that there are swift moves toward digital channels and away from in-person interactions. Here are some suggestions: Analytics Tools. Examples of analytics tools include: BuzzSumo. Improve ROI.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

SmartBug Media

OCTOBER 28, 2020

Google Tag Manager or dropping the HubSpot pixel onto your site. Once you have data streaming in, you can utilize multi-touch attribution tools, customer journeys, segmentation, and a good deal of analytics. For those hands-on learning types, CAKE again has your back with in-person training.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

SendX

JULY 30, 2021

You can segment your audience to offer a more personalized experience tailored to the user’s intent. Make It Personal With a Video One of the issues you might run into with emails is that you’re sending content to a large list. Source: HubSpot You’re no longer sending a generic branded email. Things can get a bit impersonal.

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing). Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. Is personalized/tailored to their needs (32%)”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SendX

JULY 29, 2021

Make it Personal with a Video. You can segment your audience to offer a more personalized experience tailored to the user’s intent. Make it Personal with a Video. Besides adopting a tone that feels friendly and engaging, you can make your emails feel more personal with video messages. Source: HubSpot. What Is SEO?

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Martech

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. A +48% boost in opportunity rate qualification.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

ClearVoice

APRIL 17, 2024

Maybe they’ve signed up for your email list, joined your webinar, or downloaded your eBook. Look at comprehensive platforms like HubSpot , Google Analytics , Salesforce , and Zoho. Not all leads are created equal. Marketing qualified leads (MQLs) An MQL is someone engaged with a brand but isn’t ready to buy yet.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot. You can link to guides, instructions, or webinars that explain next steps.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. At least, that's how a lot of marketers feel.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Marketing Insider Group

NOVEMBER 16, 2021

While in-person events literally disappeared over night, virtual and online events have stepped up in a big way. And in the spirit of David Letterman , I love the “Top Ten” format; it’s a great way to summarize things (although it violates my personal propensity for grouping things In 3s/5s/7s etc.). Outcomes-based Metrics are key.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

ClickZ

JANUARY 22, 2020

Hubspot is currently one of the most popular marketing automation tools. Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Automates marketing campaigns and engages the customer in a personalized manner.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

DiscoverOrg

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hubspot

SEPTEMBER 30, 2020

Webinar pages (you need to integrate with a 3rd party tool). Personalization. HubSpot Marketing Hub. HubSpot's Marketing Hub includes a myriad of free tools that help marketers do everything from managing your paid ads to collecting leads, building landing pages, and setting up email marketing campaigns. Sales pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Optinmonster

JANUARY 21, 2022

A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more. So whether it’s for sales, coming soon announcements, maintenance, webinars, or optin campaigns, SeedProd has your back.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Tomorrow People

MAY 30, 2022

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Use data from your CRM platform (such as Hubspot) to help you determine which segment a certain customer falls under.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. seconds over the past two decades.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Zoominfo

DECEMBER 19, 2018

Not only does this impact our personal lives on a regular basis—i.e. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. The channel features video tutorials, webinars, pro tips, and more! We strongly recommend you go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

NOVEMBER 28, 2023

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Behavioral signals : Monitoring actions such as website visits, downloads, webinar attendance, and email click-through rates to gauge interest levels. The secret sauce? Start with these criteria.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

ATAK Interactive

JULY 21, 2020

With the right toolkit, your sales team can create engaging experiences, both remotely and in-person, for prospects who are increasingly looking for a higher degree of personalization throughout their buyer journeys. We recommend the following sales enablement tools to include in your toolkit: HubSpot.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148