15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs
KoMarketing Associates
SEPTEMBER 22, 2021
Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.
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