KoMarketing Associates

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. Is personalized/tailored to their needs (32%)”.

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

This is especially true for the B2B space, because the person researching often does not have decision-making power. Just because one person downloaded a piece of content doesn’t mean they are ready to talk to sales or convinced that you are the best option for them. today and it is expected to keep rising.

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9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

– Dharmesh Shah (Founder / CTO of HubSpot). HubSpot 's @Dharmesh : "Market Unto Others As You Would Have Them Market Unto You." Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. " #Inbound15 pic.twitter.com/hauAvPxSLd.

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65% of Marketers Now Using Analytics to Measure Content Marketing ROI

KoMarketing Associates

As more marketers look to improve upon their content marketing strategies, new research indicates that data and analytics are playing a critical role in how they assess their existing return-on-investment (ROI). Generally speaking, most respondents (86%) stated that they are now utilizing analytics and business intelligence technology.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses.

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6 B2B Marketing Lessons From #Inbound14 and #FutureM

KoMarketing Associates

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Be A Deeply Disagreeable Person. She shared some of her personal experiences with real-time marketing, as well as better-known examples. Dharmesh Shah (Co-Founder and CTO, HubSpot ). Growth Is Never An Accident.