Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I’ve been a part of a number of marketing technology startups, like analytics for small business marketers, and A/B testing for large enterprises.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

JULY 18, 2016

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions. A shared history creates deeper relationships.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

DECEMBER 28, 2015

Analyze Analytics. You know analytics are important for assessing your efforts to drive traffic to your site or blog. Up until recently, you had to log into Google Analytics separately to view your data, but now with Google Analytics by Yoast, you can see your page views and most popular posts from inside WordPress.

SMB 80

SMB Tools Effectiveness Marketing Analytics Tools 80

Biznology

JANUARY 14, 2013

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). source: HubSpot ). Do you believe CMOs are going to be more accountable to analytics and ROI in the near future? How are CMOs doing? source: Forrester ).

Stats 80

Stats ROI CMO Forrester 80

Biznology

APRIL 25, 2016

The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Cloudera Enterprise offers the right mix of components to build a robust data platform which supports both reporting and analytics which can deal with all sorts of data. million in Series B funding.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

APRIL 21, 2014

71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Klout : Is probably one of the most controversial social media analytics tools.

Social Media 80

Social Media Enterprise Management Media Budget Programs 80