Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". This is especially true for social media content. Companies with social media pages generally have a theme that relates to the organization. I asked HubSpot's marketers this question and compiled their tips.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.

Data Hygiene 94

Data Hygiene Privacy Landing Pages CAN-SPAM 94

Hubspot

NOVEMBER 5, 2019

We get it: Social media metrics are important. That's why we've made a list of the social media metrics that are essential to track, so you don't miss out on important numbers that can help you later. Social Media Metrics are imperative to social strategy. Getting data and ROI is really important.

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process.

Social Media 80

Social Media Process Media Marketing Automation Services 80

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Huptech Web

SEPTEMBER 22, 2023

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Running a marketing campaign, you want to know which ads or links bring you the most customers. So, let’s get started!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach and Exposure With all content marketing, step one is to see if people are reading it.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360. 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. The thought of reaching hundreds of millions of leads through a free social media platform sounds intriguing, right?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Billy Gene is Marketing Inc. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Optinmonster

MAY 4, 2023

How to Choose a WordPress CRM Plugin Top WordPress CRM Plugins Funnelkit Automations (formerly Autonami) HubSpot CRM WP ERP WP-CRM System Jetpack CRM Groundhogg FluentCRM WP Fusion Thrive Automator Conclusion: What’s the Best WordPress CRM Plugin? This can help you improve your marketing over time. Let’s get started!

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 255

Enterprise Management Marketing Automation Services Work Management Marketing Management 255

Hubspot

JULY 30, 2020

If the thought of creating another landing page just for social media sounds like a burden you'd rather avoid, don't worry. For this design, I decided to use Wix , but you can use any software with webpage tools, like HubSpot or Mailchimp. Give the page its own URL. As far as Facebook landing pages go, this one was great.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Optinmonster

MARCH 17, 2022

While social media is great, it’s also limiting. HubSpot Website Builder : Best for Marketing Automation. Google Analytics. Web.com also comes loaded with tools to help market your small business website. Marketing: $2.95 HubSpot Website Builder : Best for Marketing Automation.

Small Business Marketing 105

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 105

Anyword

MARCH 23, 2022

Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.” And just how can marketing copywriters and advertisers gain access to this data? Hubspot : Reader Personas + SEO Analysis.

Copywriting 97

Copywriting Cost Per Click Tools Keywords 97

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Anyword

SEPTEMBER 29, 2021

AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It’s AI or die! AI Copywriting Tools.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Optinmonster

AUGUST 16, 2023

Marketing automation has come a long way , and bulk email services are at the forefront. Bulk email services allow you to send a large number of marketing emails to your targeted audience simultaneously. These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

TrustRadius Marketing

JULY 27, 2022

Social media is indispensable for enterprises looking to maintain a strong competitive advantage. According to recent research by Sprout Social, as many as 98% of consumers plan to buy on social media in 2022. The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

DAGMAR Marketing

OCTOBER 20, 2020

Are you familiar with local SEO but want to get better performance from this essential marketing tool? No matter where you are in your online marketing journey, prospective customers are always searching for what your business has to offer and there are several things you can do to make sure they find you.

SEO 71

SEO Tips Lead Scoring Lead Ranking 71

Optinmonster

JUNE 4, 2021

Do you want to send emails at the right time so more people read your marketing messages? In this post, we’ll share the best time to send emails based on recent marketing statistics. Best Time to Send Marketing Emails. Marketing statistics show that Tuesday and Thursdays are the best days to send emails.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. We know, it’s a lot.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Optinmonster

FEBRUARY 21, 2024

People start to share the post on social media, which helps Google to see that your new post is important. Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) Paid traffic is excellent for boosting new content.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75