Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do. Which is exactly why we built the Marketing Hub.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Let’s look at a few ways that might work for your marketing and your budget. It’s an absolute must for long-term survival. Like this post?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

JANUARY 14, 2013

After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). source: HubSpot ).

Stats 80

Stats ROI CMO Forrester 80

Biznology

APRIL 25, 2016

IBM has momentum in the Big Data market — generating $1.37 IBM has a big Big Data play through which it is aiming to be relevant to all market sectors. The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Source: Information Management ).

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

DECEMBER 24, 2014

Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way.

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80

Biznology

APRIL 21, 2014

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ).

Social Media 80

Social Media Enterprise Management Media Budget Programs 80