Hubspot

SEPTEMBER 13, 2016

According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company. Looking at top-level web analytics metrics like traffic is only part of the puzzle. social media vs. blogging vs. email marketing, etc.)

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Sounds pretty sweet, huh?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Valasys

JULY 31, 2023

It’s the heart and soul of any thriving digital marketing strategy, and we’re about to unveil precisely how it works its magic. According to HubSpot, six in ten marketers have made generating business leads their top priority. Word of Mouth: While challenging to measure, word of mouth is powerful.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

markempa

DECEMBER 30, 2013

In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. B2B Marketing: 3 reasons for adopting video content into your marketing mix. Behavioral analytics and lead scoring. Firmographics.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. The service has a social media customer care function, where marketers can track customer support requests across all social media sites.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Matchcraft

DECEMBER 17, 2017

A small company with a tiny marketing team may struggle, as the expectation that one person will have all these skills is relatively unrealistic. Tracking return on investment can be difficult without the implementation of Web analytics to determine how effective an inbound campaign is.

Inbound Marketing 40

Inbound Marketing Paid Search Agency Top of Funnel Marketing & Strategy 40

Hubspot

JULY 20, 2011

The most eventful marketing week is coming up in Boston with the fifth annual Inbound Marketing Summit (IMS), Future M and HubSpot's User Group Summit. Steve Garfield will talk about the role of video content creation in a business’ inbound marketing mix. Connect with HubSpot :

Best Practices 28

Best Practices Inbound Marketing Class Hubspot 28

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. It will be interactive, engaging, and hands-on. Don’t miss out!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. It will be interactive, engaging, and hands-on. Don’t miss out!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Analytics as a Core Skill.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

FEBRUARY 15, 2012

Yes, it is still far less expensive than many other forms of marketing, but what is a marketer to do? The only online platforms that you can ensure will remain free in your marketing mix are the ones you own and control yourself. Make Analytics Actionable - Looking at visits isn't enough. Connect with HubSpot :

Social Media 28

Social Media Social Marketing Top of Funnel Marketing & Strategy 28

Hubspot

JANUARY 4, 2012

When Google+ launched in the middle of 2011, everyone from Google to many of us here at HubSpot were consumed with talking about the feature differences between Google+, Facebook, LinkedIn, and Twitter. Marketing Takeaway. Google+ and Facebook will remain an important part of the inbound marketing mix. We were all stupid.

Google 28

Google Work Management Marketing Management Social Networks 28

Hubspot

DECEMBER 29, 2011

Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. 6) I resolve to optimize my website for mobile and learn more about how to make the most of mobile marketing. What marketing tactics do you have planned for 2012? Connect with HubSpot :

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 10, 2011

For the full transcript and audio from the show head here: Connecting Digital & Traditional Marketing Channels with Mitch Joel. Digital is not a catch all, their is still some validity in tying in traditional channels into your digital marketing mix. "I Marketing Books That are a Must Read. Connect with HubSpot :

Paid Search Agency 28

Paid Search Agency Cost per Acquisition Advertising Agencies Marketing Management 28

Hubspot

MARCH 14, 2012

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. Connect with HubSpot :

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

ClickZ

OCTOBER 1, 2020

Some of the shiny objects that marketing executives are drawn to involve AI and machine learning, for example, tools that monitor the text analytics inherent within social media. Many of my clients end up with a lot of big marketing costs, but the technology isn’t meeting their needs,” explained one of the advisory board members.

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

FEBRUARY 16, 2012

You log in to your analytics program and poke around. And yet, at the end of looking around, you still don't know how to improve your marketing as a result. If you're stuck with "data, data everywhere" and not a drop to act upon, it might be because your analytics program doesn't fit well with your business model. Been there?

Analytics 28

Analytics Enterprise Management Tools Work Management 28

Sales Engine

MARCH 24, 2016

Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. Relying solely on inbound marketing is a bad idea.

B2B Sales 149

B2B Sales B2B Inbound Marketing Cold Calling 149

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. The need for new analytical skills. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. Mike Volpe, VP of Inbound Marketing, Hubspot ( @mvolpe ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

MAY 11, 2017

Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas , big data, analytics. Embrace digital, or be left behind. Diversify your channels, or risk being invisible.

Paid Search Agency 76

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 76

Inbox Insight

NOVEMBER 23, 2022

Your lead generation strategies are an effective way of gathering richer intelligence about your audience to gain a more nuanced and comprehensive picture of your ideal customer – here are some of the ways you can capture intelligence about your ideal customer: Use analytics tools. Marketing Profs. Review your process regularly.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Hubspot

FEBRUARY 15, 2013

And as new social networks pop up (as they do all the time), feel free to experiment with them , but be ready to let them go if they don’t work for you, and let your analytics be your guide. The point we're trying to make here is that social media is not just some throw-away marketing strategy; it’s a public face of the company.

Social Media 28

Social Media Media Ad Frequency Paid Search Agency 28

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. For example, at HubSpot, each team has a monthly goal that rolls up into a larger a team-wide goal.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Full Circle Insights

MAY 3, 2022

According to an ABM statistics roundup from HubSpot , most marketers (70%) report using an Account-Based Marketing (ABM) approach in 2021. Many are still in the early stages, given that just the year prior, only 15% of marketers were levering ABM. Top 10 Reports Your CMO Wants from Digital Marketing White Papers.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Top of Funnel 52

Webbiquity

JANUARY 26, 2011

Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. How to optimize page Titles and improve click through rates by Web SEO Analytics. by KISS Metrics.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

AUGUST 18, 2012

the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. ” ( Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

AUGUST 16, 2010

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100