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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75
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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

Create A Free Lead Generation Tool. HubSpot provides a CRM for free. A free Heatmap tool is provided by Crazy Egg. Free SEO analytics reports are available from Google Analytics. A free tool is one of the top B2B lead generating methods we’ve seen for SaaS and IT companies. Notice a trend here?

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Why understanding the history of marketing matters today

SmartBrief - Marketing

The advent of digital marketing has provided tools and platforms for measurement that many of us never imagined. We have dashboards that measure customer responses in real time, and we have Google Analytics. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

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How to Create an SEO Strategy That Guides Leads Down the Sales Funnel

Televerde

The first visitor is still in the awareness stage while the second is evaluating potential tools. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Plus, you can use the analytics to collect valuable behavioral data.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Use Google's Keyword Tool to identify their search volume and come up with variations that make sense for your business. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101
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The Potential Impact of Gen Z on SEO

Moz

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. Zoomers are looking for a reflection of their personal values in brands and are prepared to hold them accountable.

SEO 73