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Why understanding the history of marketing matters today

SmartBrief - Marketing

We have dashboards that measure customer responses in real time, and we have Google Analytics. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. That customer journey began long before and continues well beyond the software we may use to monitor our website.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

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Got 5 Minutes? Use It to Find a New Prospect on Social Media

Hubspot

1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. A good example: “Marketers in Boston looking for inbound marketing software.”.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Way back in 2011, some employees at HubSpot had an idea.

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Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. This year COVID19 threw a monkey wrench at the spring event – instead of being in-person in San Jose, it was a virtual event.

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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

chiefmartech

That’s driving a lot of software innovation in the space. For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011. It makes sense. Kind of trippy.