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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75
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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

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How to Create an SEO Strategy That Guides Leads Down the Sales Funnel

Televerde

You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Long-tail keywords like “buy AI tools for marketing” mean someone is right at the end of the sales funnel and wants a solution they can purchase right now. Optimize PPC Keywords and Associated Landing Pages.

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10 Almost Instant Responses to Your Google Instant Questions

Hubspot

How does Google Instant affect my PPC strategy? When thinking about the effect Google Instant is having on PPC, it is important to remember that Google is still a business with the main objective of making as much money for its shareholders as possible. How will this affect my PPC campaign?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40
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SaaS SEO: The #1 Guide to Growing Your SaaS Business in 2023

accelerate agency

Unlike things such as pay per click (PPC) advertising or incentive marketing, though, it’s often predictable. With proper analytics and experience on your side, you can anticipate the results of your SEO actions. That makes it easier to assess ROI and budget for a long-term SEO strategy. Long-term cost-efficiency.

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The Ultimate (Giant) Shopify Conversion Optimization Checklist For Entrepreneurs & CRO Agencies

Convert

Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Set up Google Search Console and Google Analytics.