SmartBrief - Marketing

SEPTEMBER 25, 2023

We have dashboards that measure customer responses in real time, and we have Google Analytics. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. That customer journey began long before and continues well beyond the software we may use to monitor our website.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. The repetition is imperative because the more often someone sees a message, the better chance that person has of becoming a prospect. Google Analytics.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If someone on your team sets up the business’s YouTube as a user channel under their personal email, it’s theirs if they ever leave. Search giant Google’s technology channel on YouTube tells people’s personal stories. Learn From the Pros.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

SmartBug Media

JANUARY 2, 2020

The more a person trusts your company, the more likely they'll be to turn into a customer someday. The beauty of digital marketing by using marketing automation platforms such as HubSpot and Marketo is that it's so easy to monitor your results. Keep an eye on your analytics and base your efforts moving forward on those results.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

chiefmartech

APRIL 4, 2019

This graphic is only our personal approximation of the marketing technology space and is surely rife with errors and omissions (our apologies). HubSpot , Shopify. As one example, check out OrgChartHub , a product built specifically for HubSpot’s platform. Or embed the graphic from my CDN ). Microsoft.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Lead Ranking Verticals 112

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. Zoomers are looking for a reflection of their personal values in brands and are prepared to hold them accountable.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

chiefmartech

JANUARY 21, 2019

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. I think of those respectively as the “torso” and the “head” of the martech long tail.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Moz defines time on page as, “Time on page is calculated by the time difference between the point when a person lands on a the page and when they move on to the next one.”. Personally, that’s my favorite thing about marketing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

ClearVoice

MARCH 26, 2021

How else can we account for the fact that in the last major survey undertaken by the Content Marketing Institute, only 10 percent of marketers “strongly agree their organization is delivering the right content to the right person at the right time?”. long-form, short-form, videos, infographics, etc.) Map existing data.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

ATAK Interactive

AUGUST 8, 2019

Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . Within each, specific measurables get defined, a single person becomes responsible for the outcome, and the appropriate budget goes towards each. . The world has been taken over by the Long Tail.

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

Outgrow

MAY 14, 2020

Moreover, the ideas are personalized as per your industry and the nature of the audience. This free Keyword Researcher by Ubersuggest gives ample ideas right from head terms to long-tail phrases. To solve this issue, HubSpot created a completely free blog idea generation tool. Who doesn’t want more keyword ideas?

Top of Funnel 85

Top of Funnel Tools Content Marketing Planning 85

ATAK Interactive

AUGUST 8, 2019

Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . Within each, specific measurables get defined, a single person becomes responsible for the outcome, and the appropriate budget goes towards each. The world has been taken over by the Long Tail.

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

chiefmartech

MAY 7, 2018

My personal thanks to all of the amazing speakers who brought such passion and insight to their martech-in-the-real-world presentations — you were awesome. Rather than offer my “hot takes” of the event a few days later, I decided to take a little more time to rest and reflect on what I personally took away from the experience.

Marketing Management 60

Marketing Management Long Tail Marketing Cross-Selling Marketing Proposals 60

accelerate agency

FEBRUARY 12, 2023

With proper analytics and experience on your side, you can anticipate the results of your SEO actions. That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. A SaaS SEO strategy, then, won’t deliver instant returns.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content. Ongoing SERP reporting.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Optinmonster

AUGUST 27, 2023

A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. Then consider posts that are: Useful Educational Fun Controversial You can also publish roundups, personal stories, and lifestyle posts. How Long Should Your Content Be?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Convert

JULY 18, 2022

Without adequate traffic, your experiments will not reach statistical significance and may run for a long time. Look at comparison tables — both from vendors and from unbiased 3rd party sources like HubSpot and CXL. Also, a personal connection is important, as you might need their customer support. Pre Purchase Gear Up.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Atomic Reach

APRIL 5, 2019

This process may take a bit of work, but it will be worth it in the long-run. While you should not pack product content with keywords, you should strategically use high-ranking and long-tailed keywords in your product content to increase visibility. How long should your product description be?

Conversion Rate 85

Conversion Rate Product Conversion Amazon 85

Convert

MAY 12, 2022

Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Set up Google Search Console and Google Analytics.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Valasys

DECEMBER 6, 2019

According to HubSpot, 61% of the marketers say generating traffic & leads is their top challenge. Be Mindful of Personal Branding: Why would someone value your expert tips on Quora lead generation unless they know who you are? Add some personality to your profile & see the magic unwind.

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 64

SnapApp

FEBRUARY 5, 2019

Carolinas IT ’s Jennifer Noto meets with her sales team once a week: “I provide updates about our ongoing campaigns, share information about our upcoming events, and provide PDF files of our marketing emails so account managers can reach out to their clients and prospects directly with a personal note.”. Thorstein Nordby, Nettly ).

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

ATAK Interactive

AUGUST 8, 2019

Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . Within each, specific measurables get defined, a single person becomes responsible for the outcome, and the appropriate budget goes towards each. The world has been taken over by the Long Tail.

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If someone on your team sets up the business’s YouTube as a user channel under their personal email, it’s theirs if they ever leave. Learn From the Pros Search giant Google’s technology channel on YouTube tells people’s personal stories.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

BuzzSumo

FEBRUARY 21, 2017

Long form content. I personally believe Mark Schaefer got it right when he talked of ‘ content shock ’. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Brian has kindly shared his analytics data below so we can see how his traffic has grown consistently over time.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Ingredients for the SEO analysis This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. 1 to 2 heads of your analyst brain, baked into the analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Webbiquity

JANUARY 26, 2011

SEO 101: Defining the long tail by Conversation Marketing. Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. The dangers of ranking No.

SEO 100

SEO Resources Tips Best Practices 100

Ledger Bennett

MARCH 25, 2020

Several companies argue that they do support user privacy, but that third party cookies help them with tracking and analytics – an integral part of their targeting and retargeting campaigns. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

accelerate agency

JANUARY 10, 2021

In the modern – ever more digital – world, delivering software solutions remotely fits both our personal and business needs. Optimization is becoming all about building the most personalized experience for your website users. Do they stay for a long or a short time? How often do your pages get viewed? Standing out.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

In the modern – ever more digital – world, delivering software solutions remotely fits both our personal and business needs. Optimization is becoming all about building the most personalized experience for your website users. Do they stay for a long or a short time? How often do your pages get viewed? Standing out.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Hubspot

SEPTEMBER 24, 2013

1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. How I Locate Leads on Twitter. How I Locate Leads on Twitter.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

APRIL 30, 2014

Maybe you worked your tail off to hit your goal and you just made it. That being said, adjusting it each month could give your team a false sense of security if they''re trending each month, as it may make you still miss your long-term lead goals. analytics' Today is stressful -- it''s the end of the month. Good luck next month!

Lead Gen 28

Lead Gen Lead Scoring Lead Ranking Leads 28

Convert

OCTOBER 25, 2022

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. analytics, sales reports, etc.). Personalize your website once it’s optimized to a high standard. Make decision-making easy.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

SEPTEMBER 24, 2010

This makes it even more important to do thorough keyword research before you start your campaign and to constantly monitor your keywords and analytics to adapt to the ever-evolving search ecosystem. Should I optimize for short tail or long tail keywords? Connect with HubSpot :

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28