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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. Step 2: Contacting Potential Leads. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

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How to Calculate Next Month's Lead Gen Goal [Quick Tip]

Hubspot

Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Maybe you worked your tail off to hit your goal and you just made it. Tomorrow, your score gets set back to zero -- but first, you''ve got to figure out what your leads goal is actually going to be. analytics'

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. When done right, interactive tools don’t just drive leads.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Connect with HubSpot :

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. When done right, interactive tools don’t just drive leads.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. Lead-gen offer.