SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. customers Learn More > HubSpot Update Details HubSpot's SMS update shouldn't be overlooked.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. HubSpot Video Updates Bring New Capabilities and Greater Ease of Use.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.

Data Hygiene 92

Data Hygiene Privacy Landing Pages CAN-SPAM 92

Optinmonster

APRIL 4, 2024

Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. If you’re growing your first email list or sending personalized emails to specific segments of your customer base, Brevo’s free tier can help you roll out your initial email marketing campaign.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

ClearVoice

OCTOBER 14, 2019

Landing pages are an extension of your overall content marketing strategy. Therefore, creating and building new landing pages to promote lead magnets , downloads or other types of gated content should be aligned with your overall content marketing goals. Here are four great options, from @HubSpot to @Unbounce.

Landing Pages 45

Landing Pages CMS Development Conversion Industry CMS 45

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Vidyard

SEPTEMBER 22, 2020

The new capabilities, unveiled today at INBOUND 2020 , enable HubSpot Video users to turn video views by website visitors into actionable insights for their marketing, sales, and service teams so they can respond faster, improve personalization, and convert more visitors into customers.

Marketing Automation Services 65

Marketing Automation Services CMS Development Hubspot Video Marketing 65

Webbiquity

NOVEMBER 28, 2023

Quick service might get you your food promptly, but it’s the ambiance, the attentive waiter, and the personalized touches that make you return. Lack of Personalization A generic sales pitch is now a quick route to rejection. Because if not you, there will be someone else offering them personalized experiences.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Lake One

APRIL 7, 2023

Whether you think we’re heading for a recession, a soft landing, or somewhere in between, one thing is certain, working pipelines right now – sucks! Maybe you’ve wondered if now is a good time to invest in modern sales, marketing and customer service tools like HubSpot? You wouldn’t be alone.

Hubspot 54

Hubspot Marketing & Strategy Marketing Strategy Work Management 54

Lake One

APRIL 7, 2023

Whether you think we’re heading for a recession, a soft landing, or somewhere in between, one thing is certain, working pipelines right now – sucks! Maybe you’ve wondered if now is a good time to invest in modern sales, marketing and customer service tools like HubSpot? You wouldn’t be alone.

Hubspot 52

Hubspot Marketing & Strategy Marketing Strategy Work Management 52

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Attendees can move in and out of rooms just like an in-person event.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SendX

JULY 30, 2021

You can segment your audience to offer a more personalized experience tailored to the user’s intent. You need attention-grabbing titles on both channels, whether you’re trying to get users to open an email or click on a page. A webpage that delivers customer value often leads to the user visiting additional pages.

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. With captivating landing pages and sign-up forms, Brevo makes email marketing look easy.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Does the platform offer analytics? The landing pages, email templates, and mobile optimization has also been very satisfactory. HubSpot Marketing Hub.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. They were usually folded in half so passersby could see the top half of the front page. First impressions are crucial.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

ClickZ

JANUARY 22, 2020

Hubspot is currently one of the most popular marketing automation tools. Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Uses keywords to optimize blog posts and the landing pages.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ClickZ

OCTOBER 22, 2020

Our focus when compiling this list was on the HubSpots and Adobes of the world. Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. 1: Hubspot Marketing Hub. Hubspot Marketing Hub is a suite of tools and data rolled into one platform.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Strategic-IC

JULY 28, 2021

And that one thing is personalization. Personalization: The key to unlocking the account. We want a personalized experience. Personalization is the key to unlocking this challenge. Personalization cuts through this digital noise. Personalization in numbers. How does personalization impact your ABM strategy?

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Hubspot

SEPTEMBER 30, 2020

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. It's a full suite sales and website funnel building tool, primarily predicated on landing pages and basic marketing automation functionality. Some of ClickFunnels features include: Landing pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Sprout Social

JUNE 28, 2023

It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Enterprise Management Automation 107

SocialPilot

JANUARY 21, 2024

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Wendy’s encouragement for one person to get 18 million shares brought more attention to their brand in quite a unique way. They bank on their free trial and the simplistic design for their landing page.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Hubspot

MARCH 27, 2023

For example, your target audience may be interested in personalized skincare. For example, a website designed to sell online services needs to include: pages detailing the services available, CTAs, photos, and videos. The CMS tools include a theme library, drag-and-drop editor, premium cloud hosting, website analytics, and more.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Valasys

APRIL 20, 2023

The goal of CRO is to increase the conversion rate of a website or landing page by optimizing various elements, such as the copy, design, layout, user experience, and call-to-action (CTA) buttons. Analyze User Behavior: The next step is to analyze user behavior on your website or landing page using tools like Google Analytics.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Anyword

OCTOBER 24, 2023

Track copy performance across channels (LinkedIn, Hubspot, Google, Meta…) in real-time. Anyword automatically builds an analytics dashboard for each connected channel that tracks your content’s performance.

Lead Ranking 76

Lead Ranking Lead Scoring Business Advertising Benchmark 76

BenchmarkONE

MARCH 31, 2022

A great email campaign takes more than creativity, clean design, and snappy copy to land in the inbox. In 2022, careful collection of first-party data , segmentation and personalization are key to generating sales. Hubspot offers a free CRM, but that’s not where the email marketing power resides. Paid plans start at $29/mo.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Martech

SEPTEMBER 16, 2022

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Hubspot

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. and “How can I meet them where they are?”

Enterprise Management 57

Enterprise Management Marketing Automation Services Work Management Marketing Management 57

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. The Crystal Knows “type” is based on the familiar DISC personality framework. Don Peppers and Martha Rogers will be proud.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. Free SEO analytics reports are available from Google Analytics. Before making a purchase, B2B buyers are extremely analytical, risk-averse, and frequently require the permission of numerous ROI-focused decision-makers. Must Read: Generate Quick Wins From Landing Page Tweaks.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Optinmonster

AUGUST 16, 2023

Key Features to Consider in a Bulk Email Service The 10 Best Bulk Email Services in 2023 HubSpot’s Email Marketing Tool SendLayer Mailchimp Constant Contact Brevo (Formerly Sendinblue) GetResponse ConvertKit Drip Campaign Monitor MailerLite What Is the Best Bulk Email Service? The most important benefit is detailed analytics.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

JUNE 27, 2022

You can also check the performance with built-in analytics reports and perform A/B tests to optimize your conversions. Email analytics and data reports. ActiveCampaign is power-packed with advanced email marketing features like multi-user editing, geotracking, audience segmentation, email analytics, and conditional content responding.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64