ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

APRIL 7, 2019

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. utm_campaign=blogpost &utm_medium=social&utm_source=facebook.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Anyword

MARCH 23, 2022

Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.” When we inevitably go to promote our blog on social media, like Facebook, we’ll have a better idea of which location demographics to target.

Copywriting 97

Copywriting Cost Per Click Tools Keywords 97

SmartBug Media

DECEMBER 13, 2021

How to find UTM tag data in Google Analytics. UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data. Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. TrustPulse TrustPulse is the best social proof tool that displays real-time notifications of recent customer activities, such as: purchases, signups, downloads, reviews, and more! HubSpot also offers detailed A/B testing and analytics.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. The thought of reaching hundreds of millions of leads through a free social media platform sounds intriguing, right?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

B2B Marketing Insights - WE

MARCH 16, 2022

Off-page SEO is the process of optimizing your website’s backlink profile, social media presence, and other factors that influence your ranking. Keyword research. A first step when you embark on your journey to create content is keyword research. Technical SEO isn’t all about keyword research and optimization.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. From there, you can create custom reports or view store visit conversion data at the campaign, ad group, ad, or keyword level.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

DAGMAR Marketing

OCTOBER 20, 2020

Do Keyword Research with a Local Focus. Like every good SEO strategy, SEO for local businesses should begin with good keyword research. For local SEO, though, you’ll need to look at keywords with your location in mind. ” You’ll want to attach your location to those keywords within your SEO strategy.

SEO 71

SEO Tips Lead Scoring Lead Ranking 71

Zoominfo

DECEMBER 19, 2018

1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

BOP Design

SEPTEMBER 16, 2020

Use Google Analytics or another SEO tool (like SEM Rush, Moz, Ahrefs, etc) to find the best performing pages. Use Google Webmaster tools to find where the website ranks for keyword search queries. Perform keyword research for your target terms or to identify new terms to target in your SEO strategy. On-page optimizations.

SEO 116

SEO Marketing Websites Tips B2B 116

SmartBug Media

MAY 6, 2020

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Social Ads. Social media ads were a gold rush for marketers in 2015. If you’re new to Google Ads, take a Google Ads class to learn the basics. Display Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

MAY 29, 2019

Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. However, other tools are more specialized, including keyword rank trackers, or design tools. HubSpot Marketing. HubSpot has several tools to help you grow your business, no matter what stage you're at.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

KoMarketing Associates

JULY 19, 2016

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile. SERP Snippet Optimization Tool. What is it? What is it? AdWords Wrapper.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Zoominfo

OCTOBER 5, 2021

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

NOVEMBER 5, 2019

We get it: Social media metrics are important. That's why we've made a list of the social media metrics that are essential to track, so you don't miss out on important numbers that can help you later. Social Media Metrics are imperative to social strategy. Social share of voice. Let's find out.;

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Hubspot

OCTOBER 16, 2023

Generate New Leads Social selling shouldn’t be your only objective on LinkedIn, but you can drive leads effectively on the platform. Open analytics. Image Source Once you’re on your profile page, click on “Analytics & Tools” right above your header image. Open profile views. page or simply get there quicker?

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Hubspot

MARCH 4, 2019

Google Analytics. HubSpot offers many content marketing tools, and many of them are free to try. This means that, at each and every level of a company’s growth, HubSpot has some solution that can help you build your content marketing program. HubSpot also makes products for sales and service teams. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

MAY 23, 2019

With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. Since you can target more than just keywords, you aren't limited to the Google results page. Option two allows you to leverage the audiences you find in Google Analytics for your website.

Display 77

Display Google Marketing Analytics Tools Paid Search Agency 77

Valasys

MARCH 5, 2020

Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision. According to many marketing experts, keyword-centric content will soon fall out of fashion making way for the pieces of content focused on the intent of the online searchers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Fake Social Media Profiles: Negative reviews published on social can hurt you. Employing two-step authentication when available.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Optinmonster

AUGUST 16, 2023

Key Features to Consider in a Bulk Email Service The 10 Best Bulk Email Services in 2023 HubSpot’s Email Marketing Tool SendLayer Mailchimp Constant Contact Brevo (Formerly Sendinblue) GetResponse ConvertKit Drip Campaign Monitor MailerLite What Is the Best Bulk Email Service? The most important benefit is detailed analytics.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process. Four Steps to B2B Social Success.

Social Media 80

Social Media Process Media Marketing Automation Services 80

Hubspot

FEBRUARY 4, 2020

By signing up for a free Business account, you get access to Pinterest Analytics, which gives detailed insights about the behavior of your pins. Not only that, but it uses keywords in its description, giving Google the details it needs to rank on pages. Next, try to use as many relevant keywords as possible when naming your boards.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Martech Advisor

JANUARY 24, 2020

Content Marketing Course - HubSpot. If you are a beginner, you can get yourself acquainted with content marketing by enrolling in HubSpot’s content marketing course. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. For instance, use web analytics to identify your blog's sweet spots.

Tips 69

Tips Content SERP Custom Publishing 69

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MAY 31, 2018

During this stage, it’s imperative you do your keyword research. Go through, and check out the URLs -- are those optimized for search? How to make a website with HubSpot. Lastly, let’s take a look at how to make a website with HubSpot. If you want to build a website with HubSpot, it’s easy and intuitive.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

Hubspot

NOVEMBER 22, 2018

A permalink is a permanent URL or link to a specific post, page, or blog on your website. Permalinks clearly state what your post, page, or blog actually is (in the URL itself) so visitors know what they are clicking on. Tags are like keywords that you can use to describe what a specific page or post is about.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Outgrow

NOVEMBER 20, 2022

According to the State of Marketing Trends Report 2022 by HubSpot , 61% of marketers believe that generating leads and website traffic is their biggest challenge. Moreover, powerful analytics further helps segregate or segment the audience for personalized and effective retargeting. Use Social Data to Improve Targeting.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

Hubspot

DECEMBER 20, 2011

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Fix It: Enter closed-loop analytics. Problem #1: I don't know what will resonate.

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Hubspot

JANUARY 9, 2014

You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Here are a couple of examples of HubSpot’s goals from a recent product launch. The product we were launching was Social Inbox , a social monitoring and publishing tool.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Not to mention, organic CTRs are declining, and zero-click queries are rising. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

B2B Marketing Insights - WE

JUNE 29, 2018

Panabee for name and URL search. Through proper analytics, you can learn more about what your customers want than ever before. Social Media Accounts. Ensuring you own your brand’s social media handle is a must. Here are two tools that will help you reserve multiple social media account names: Namechk.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74